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Yeck's Auto Repair Becomes Bellevue's First Certified Female Friendly(R) Auto Repair Center

Published Jan 6th 2010, 3:26am by Jody DeVere in Press Releases Pressroom

Yeck's Auto Repair Has Joined with to Bring New Services Designed with the Women Consumer in Mind

01.05.2010 - Yeck's Auto Repair is pleased to announce they have completed's Certified Female Friendly(R) training and is now Bellevue, NE's first Certified Female Friendly(R) service center. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Greg Palmier, Owner, Yeck's Auto Repair, Inc.

An Certified Female Friendly(R) Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Yeck's Auto Repair Certified Female Friendly(R) site at:

Along with the certification Yeck's Auto Repair has enhanced its website to cater more to women, thereby reinforcing their commitment to the Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Yeck's Auto Repair website. Yeck's Auto Repair's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The websites are the first designed specifically for women and provide the tools and resources most requested by women.

About Yeck's Auto Repair
Since 1975, Yeck's Auto Repair has been the premier auto repair facility in Bellevue, providing outstanding services to over 39,000 satisfied customers. An Accredited Member of the Better Business Bureau and the Automotive Service Association, Yeck's is also Bellevue's only AAA Approved Auto Repair center with a 99.6% approval rating. All technicians are well trained, conscientious and ASE certified.

Yeck's Auto Repair continues to grow and thrive today, while strictly following the basic principles set forth by Jimmy L. Yeck: honesty, integrity, professionalism, communication, customer dedication and providing a great value along with exceptional quality. Keeping up with the ever-changing automotive industry includes researching and purchasing the most "cutting edge" tools and equipment, diligently pursuing on-going education and continuing to improve the ongoing relationship with valued customers.

After 34 years of service, customer satisfaction is still the top priority. Yeck's Auto Repair offers a range of our ironclad warranties - the best in the business - from one-year/12,000 miles to Lifetime. Truly a one-stop, full service shop.

Yeck's Auto Repair gives customers the MOST VALUE FOR EVERY DOLLAR spent. Yeck's performs all types of services and repairs, and provides 24-hour towing and emergency road service. They pride themselves in offering the best in Automotive Repair and Customer Service. "We work hard to earn your trust everyday!"

Visit Yeck's Auto Repair at:


About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendly(R) Retailer?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.


Go here to learn how to become Certified Female Friendly(R):

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