Women-Focused Advertising -- Where is It? At Dealer Communications
Published Sep 13th 2010, 5:35pm by Jody DeVere in Articles PressroomAs dealers and manufactures think about advertising and marketing, do they consider that women are the target? I honestly don’t think so. Every commercial for a dealership seems to be shouting about a sale or event. This does not catch a woman’s attention -- I can assure you of that. Digital ads show pictures of cars with lease or APR points. This too, does not work for women. Women buyers are looking for a reason to come in. A place where they are comfortable doing business and their needs are addressed.
... Read More!
comments powered by Disqus
Tweet
Facebook
Google+
LinkedIn
Email
dealer, jody devere
Tags
dealer, jody devere Recent Posts
- National Foundation for Teen Safe Driving: Thank you to the Class of 2020
- Celebrating 15 Years of Automotive Advice for Women
- ICEBREAKER: Tammy Tecklenburg On Being A Mentor
- AskPatty.com Launches Powerhouse Automotive Consultant Network
- Ask The Midlife Midwife! by Dr Sirena Pellarolo with Jody DeVere, CEO, AskPatty, and Shirley Aldana
- This year marks the 10th anniversary of the CarMD Vehicle Health Index
- AskPatty.com Launches Powerhouse Automotive Consultant Network
- Tammy Tecklenburg, principal, Tecklenburg Advisors, On Being A Mentor
- Shifting Gears to Manage Change During COVID-19
- How to Prepare to Sell Your Car: 3 Easy Tips
