Women-Focused Advertising -- Where is It? At Dealer Communications
Published Sep 13th 2010, 5:35pm by Jody DeVere in Articles PressroomAs dealers and manufactures think about advertising and marketing, do they consider that women are the target? I honestly don’t think so. Every commercial for a dealership seems to be shouting about a sale or event. This does not catch a woman’s attention -- I can assure you of that. Digital ads show pictures of cars with lease or APR points. This too, does not work for women. Women buyers are looking for a reason to come in. A place where they are comfortable doing business and their needs are addressed.
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