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Women: The 80% Minority

Published Nov 5th 2006, 2:21pm by Jody DeVere in Featured Articles
Logo_npr_125We all know women purchase a large chunk of the new and used cars and trucks out there, but it’s nice to see someone else is listening! On Thursday, November 2nd, Ask Patty President Jody DeVere was interviewed live on National Public Radio’s “Talk of the Nation” show.

Women make the household purchases in 80 percent of homes. Now, more and more businesses realize that what women want are power tools, dishwashers, digital cameras, automobiles and houses. Guests on the show discussed how retailers are catering to the way women shop, and changing marketing strategies to appeal to the major purchasing power of women.

JodydevereJody let listeners know that women are growing in their purchasing power everyday. Marti Barletta was also a guest on the show. Marti Barletta is CEO and founder of the TrendSight Group; works on building marketing, sales, recruiting and retention results through better communications with women.

Listen to the full NPR broadcast!
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