Women make the household purchases in 80 percent of homes. Now, more and more businesses realize that what women want are power tools, dishwashers, digital cameras, automobiles and houses. Guests on the show discussed how retailers are catering to the way women shop, and changing marketing strategies to appeal to the major purchasing power of women.
Jody let listeners know that women are growing in their purchasing power everyday. Marti Barletta was also a guest on the show. Marti Barletta is CEO and founder of the TrendSight Group; works on building marketing, sales, recruiting and retention results through better communications with women.
Listen to the full NPR broadcast!