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WOMEN IN THE SHOWROOM: Car sellers learn language of respect

Published Dec 11th 2006, 8:19pm by Jody DeVere in Featured Articles
Askpattyad3 Ask, Inc. is featured today on the front page of the Detroit Free Press!


FREE PRESS BUSINESS WRITER educates buyers, trains dealers beyond transmission talk


Women flat-out decide or in some way influence most of the car and truck purchases in the United States -- more than 80%, according to some estimates.

But talk to women candidly about their auto-buying experience, and you'll find that many aren't thrilled with the experience in showrooms. Auto salesmen are still from Mars, and female car buyers are still from Venus, it seems.

"When are you going to bring your husband in? When are you going to bring your dad in?"

Women still report being asked those types of disrespectful questions, said Fara Warner, author of the 2005 book "Power of the Purse."

Continues to page eight quoting Rebecca Maddox, CEO of, our training partner on : Auto Sellers Put to the Test.

To read the entire content of these articles go here.


  Jody DeVere
President, Inc.

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