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Women Hold The Purse Strings

Published Dec 2nd 2006, 6:56pm by Jody DeVere in Featured Articles

SemaWe have mentioned many times that women have the major influence when it comes to purchasing decisions, both in the home and in the garage. It now seems as if the automotive industry is sitting up and taking notice. At SEMA this year there were more aftermarket products that were geared toward women, however it still remains to be seen if every manufacturer will jump on the bandwagon.

Fix_lauren_253_ret2_1_7 SBTV was at the 2006 SEMA show and interviewed people with GM and Ford, along with other people involved in the aftermarket. And our expert panelist Lauren Fix, The Car Coach, was interviewed as well!

Check out the video!

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