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Women Find their Voice at a Credit Union

Published Feb 10th 2014, 11:36am by Jody DeVere in Articles Pressroom

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," DeVere, said in a release about the credit union partnership. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Great Lakes Credit Union's commitment to women shows that management is serious about earning their business."

A vast number of credit unions offer specialized auto buying services and support to all its members including programs like an internal auto buying program, lower than market loan rates and individual assistance throughout the financing process.

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