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Winning Women in Male-Dominated Industries Podcast with Maria Reitan of Purse Strings

Published Dec 27th 2010, 6:36pm by Jody DeVere in Articles Pressroom

Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers… we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.

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