Why Are Women Different? - Podcast Womanar with Marti Barletta of TrendSight

Marti Barletta, CEO and Founder of The TrendSight Group, a consultancy specializing in marketing to women, will offer information and tips on how to market and sell to women correctly and successfully. She will bring you insight into the woman's mind during the sales process, as well as share some personal experiences and stories to highlight the most successful sales and marketing techniques for women. She'll share with everyone why women are differnet from men when it comes to shopping for and purchasing a vehicle.

Barletta, author of Marketing to Women, and co-author with Tom Peters of Trends is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Her third book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, which was released in January 2007, focuses on the golden bulls-eye of target marketing, PrimeTime Women™.

Marti's passion is figuring out what women want and showing her clients how to grow their business by boosting their appeal to the world’s biggest spenders, women.

You can learn more about Marti and Marketing to Women at www.trendsight.com.