|Click here to listen to our new Ask Patty Womanar Podcast:
Why Are Women Different?
Marti Barletta, CEO and Founder of The TrendSight Group, a consultancy
specializing in marketing to women, will offer information and tips on
how to market and sell to women correctly and successfully. She will
bring you insight into the woman's mind during the sales process, as
well as share some personal experiences and stories to highlight the
most successful sales and marketing techniques for women. She'll share
with everyone why women are differnet from men when it comes to
shopping for and purchasing a vehicle.
Barletta, author of Marketing to Women, and co-author with Tom Peters of Trends
is a recognized authority on building marketing, sales, recruiting and
retention results through better communications with women. Her third
book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, which was released in January 2007, focuses on the golden bulls-eye of target marketing, PrimeTime Women™.