What's your car called?

Published Aug 24th 2006, 10:10pm by Jody DeVere in Pressroom Articles

I am not a car person. To me it's just 4 wheels to get from A to B. But I'm not knocking other people who loves cars.

I spotted this featured blog on Typepad yesterday called Ask Patty - Ask Patty tells us that, "80% of car buying decisions are influenced by women and 50% of car purchases are made by women.” But there are still plenty of women who don't feel entirely comfortable with the purchasing process because of a previous bad experience with a salesperson or dealership.

Then I asked some people if they gave their cars a name. Nearly everyone from my random sample of 10 confirmed this.

WOW.

What an opportunity to differentiate your car dealership from the male orientated coliseum's, sorry showroom's?

Would that makes sense commercially, would it be remarkable enough to stand out from the clutter of competing car dealers?

Fraser McCulloch Marketing & Sales From A 2 Faced Gemini