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Valvoline Instant Oil Change Franchisee to hit $100k Donation with Sales of Pink Wiper Blades

Published Sep 24th 2018, 8:00am by Kaeli in Press Releases

October Sales of Pink Wipers to benefit the National Breast Cancer Foundation

Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil ChangeSM is once again raising funds and increasing awareness for National Breast Cancer Foundation, Inc.® (NBCF). Throughout the month of October a portion of the sales of pink wipers will be donated to NBCF. The wipers are available at over 175 participating Valvoline Instant Oil Change locations in 10 states.

Now in its seventh year, the campaign has raised more than $86,000 for NBCF and is hoping to reach a $100,000 milestone this year. “The blades allow individuals who have been affected or know someone affected by breast cancer to show their support” states Don Smith, founder and CEO of Henley Enterprises, Inc. The blades come in both traditional black with a small pink ribbon and full pink for those who wish to make a bolder statement. They fit 98% of cars, trucks, and SUVs manufactured after 2003.

Customers who have purchased their pink wipers can enter a photo of their car with the new wipers for a chance to win a year of free oil changes. Visit PinkWiperContest and Speedy the Dog’s Facebook page for more information.

The blades are only sold at participating service centers. Visit VIOCPink.com for a list of stores and #WipeOutBreastCancer to follow the campaign.

About Valvoline Instant Oil Change

Valvoline Inc. (NYSE: VVV) is a leading worldwide marketer and supplier of premium branded lubricants and automotive services. Its service brand, Valvoline Instant Oil Change (VIOC), is the No. 2 quick-lube chain by number of stores in the United States. The company operates and franchises more than 1,100 Valvoline Instant Oil Change centers in the U.S. Service centers invite customers to stay in their cars and watch VIOC’s certified technicians perform the service. In addition to full-service oil changes done in about 15 minutes, centers offer a wide range of preventive maintenance services for most vehicle makes and models, including luxury, diesel, and hybrid. Visit www.vioc.com to learn more.

TM Trademark, Valvoline or its subsidiaries, registered in various countries
SM Service mark, Valvoline or its subsidiaries, registered in various countries

About Henley Enterprises, Inc.

Founded in 1989, Henley Enterprises, Inc. is the largest Valvoline Instant Oil Change franchisee. They operate more than 175 service centers in 10 states including: California, Delaware, Florida, Massachusetts, Maryland, New Hampshire, New Jersey, Pennsylvania, Rhode Island and Virginia. About National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org

For More Information:
Cindy Hudson – chudson@vioc.net
1-248-420-3098
 


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