Valvoline Instant Oil Change Centers go PINK for October
Published Sep 26th 2014, 8:00am by Jody DeVere in Featured Articles
Valvoline Instant Oil Change’s largest franchisee, Henley Enterprises, Inc., has partnered with AutoTex PINK for the third year, to raise funds and increase awareness for the National Breast Cancer Foundation Inc. during the month of October.
Although AutoTex Pink wipers are regularly available at all 200 participating VIOC locations in 12 states across the country, as well as other AskPatty Certified Female Friendly Retail Outlets, a select few VIOC locations will be showcasing their support in an extra special way for VIOC’s second annual “Pink Out Day” on Thursday, October 2, 2014.
In addition to selling the AutoTex PINK blades – available in pink or black, metal, frameless, or uni-blade variants – all month long, these select VIOC stores will be decked out in pink to raise awareness of breast cancer!
Last year, Valvoline Instant Oil Change centers went all out for the first-ever “Pink Out Day,” decorating their shops with the color pink, and even going so far as to wear pink wigs and clothing. They had so much fun, we know they’re gonna go wild again this year to raise awareness of this important cause. Check them out here at Pinterest!
A portion of the proceeds from each sale is donated by AutoTex PINK to the National Breast Cancer Foundation. Additionally, Henley’s Valvoline Instant Oil Change locations will making be a donation to the National Breast Cancer Foundation in connection with the AutoTex Pink wiper blade campaign.
When we talked to VIOC about their special day, they told us “Pink Out Day is a visual event for a very visual product.” The product, of course, is AutoTex PINK Wiper Blades, and they're taking automotive retailers nationwide by storm this October. AutoTex PINK wiper blades are premium, OEM-quality blades that fit more than 98 percent of current vehicles on the road. These quality windshield wiper blades come in both traditional black with a small pink ribbon to denote the cause and in full pink color for those who wish to make a bolder statement. The goal of these wipers is to “Wipe Out Breast Cancer,” and they're following through on that promise by donating 20% of every blade sold to the National Breast Cancer Foundation.
For a list of all participating Valvoline Instant Oil Change locations with AutoTex PINK wiper blades, visit viocpink.com.
Share your own Pink Out Day photos and sentiments using the following social media hashtags: #VIOCpink #PinkOilChange #wipeoutbreastcancer #NBCF #ThinkPink #PinkWipers
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| CALIFORNIA | 2420 W. Olive Avenue | Burbank, CA 91506 |
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Tags
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