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Valley Toyota Scion of Hanford Becomes First Certified Female Friendly Location Serving Hanford, Fresno, Visalia, Bakersfield and Surrounding Areas

Published Apr 29th 2009, 5:31pm by Jody DeVere in Press Releases Pressroom

AskPatty Certified Female Friendly LogoNew Services Designed with the Woman Car Buyer in Mind

Hanford, CA (PRWEB) April 29, 2009 -- Valley Toyota Scion of Hanford is pleased to announce they have completed's Certified Female Friendly training and is now the Central Valley's first and only Toyota and Scion Certified Female Friendly location. To achieve certified status, their personnel completed a total of over 25 hours of online training on how to better meet the expectations of the female consumer.

An Ask Patty certified dealership creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction with female consumers.

Along with the certification, Valley Toyota Scion of Hanford has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Toyota and Scion lines, and provides a platform to effectively deliver online information and services to female consumers.

The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Valley Toyota Scion of Hanford website. The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

Valley Toyota Scion LogoVisit the Valley Toyota Scion of Hanford Certified Female Friendly site at:

The site provides a host of features to assist women through the automobile purchasing process. The online pre-approval process allows women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time. Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.

"Up until now, like most dealerships, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive purchasing and servicing experience, our dealership is better prepared to meet and exceed the expectations of our female customers." Matt Milligan, General Sales Manager.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President of "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling, and retaining women customers. The Ask Patty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Valley Toyota Scion of Hanford
Valley Toyota's vision is to provide an unequaled customer experience in all aspects of our business through a sincere, honest, friendly, well trained, and community involved staff of people, striving to continuously improve that experience for our customers.

A Toyota Dealer Serving Hanford, Fresno, Bakersfield, Visalia and the surrounding communities. Valley Toyota is a premier full-service center conveniently located off of Glendale Ave. in Hanford, California. Our Toyota center offers New Toyota Sales, Pre-Owned Toyota sales, Finance, Service, Detail and Parts to Toyota customers all over California - from as far north as Modesto, and as far south as Bakersfield.

We're one of Toyota's newest and most modern facilities in California. We have 7 acres filled with hundreds of new and pre-owned vehicles. We have 18 service bays, bilingual staff, financing specialists, clean and safe Toyota rental cars, local shuttle service for customer drop off and pick up, and a comfortable customer lounge complete with HD Television, WI-FI Internet access and a Coffee Bar.

Valley Toyota recently won the Toyota Motor Sales (TMS), USA Inc.'s prestigious President's Award for outstanding sales and service. This is the fourth time the local dealership has won this award.

The President's Award pays homage to Toyota dealerships throughout the US that achieve high standards of performance in all facets of the automotive dealer profession, including vehicle and parts sales, service and customer service.

"Valley Toyota earned one of Toyota's highest tributes through its outstanding professionalism and commitment to quality," said Tom Devany, general manager of the San Francisco Region. "Their team achieved exemplary standards of performance in sales and service, and most importantly, in satisfying our customers' needs."

At Valley Toyota, our goal is simple. We strive to offer the friendliest staff, the most advanced facility and the best experience in the Central Valley for all of our customer's automotive needs.

Visit the Valley Toyota Scion of Hanford site at:

About, Inc.
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly:

Get the complete press release at
View View a news article about Valley Toyota Scion at the Hanford Sentinel

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