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Valencia Acura Launches Female Friendly Dealer Website

Published Jan 31st 2008, 11:15pm by Jody DeVere in Press Releases Pressroom

Press Contact: Cheri Fleming
Dealer Principal
Valencia Acura (661) 255-3000

Valencia Acura Launches Female Friendly Dealer Website
An Online Car Purchasing Experience Designed Exclusively For Women

(Valencia, CA) January 31, 2008 – Valencia Acura announced the launch of their Certified Female Friendly private label website reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Acura line and provides a platform to effectively deliver online information and services to female consumers.

The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Valencia Acura website at The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

The site provides a host of features to assist women through the automobile purchasing process including the often time-consuming or unpleasant credit and financing process. In response to this, the site incorporates a narrated credit application and online preapproval process, allowing women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

“With the ever-increasing importance of reaching and communicating effectively with women online, our certified female friendly site is the perfect resource for us to establish credibility, increase communication, develop loyalty and support women throughout the entire car buying experience," stated Cheri Fleming, dealer principle of Valencia Acura.

“Since launching the program, we have seen an increased number of satisfied female consumers and we understand the power and influence those customers have over our future business,” stated Fleming.

The new website design and functionality are an industry first. “Currently most automotive websites are designed by men for men and do not address the needs of women,” said Peter Martin, Founder and CEO of “The Ask Patty Female Friendly website is designed specifically for women and provides the tools and resources most requested by women.”

Visit one of our new Certified Female Friendly web sites here:

About Valencia Acura:
Cheri Fleming and her husband, Don, have been proud owners of Valencia Acura since 1997. A true challenge as they took on the bottom ranked Acura dealership in the country, under Fleming’s leadership much has changed since then.

Fleming’s personal philosophy of “It’s not just a dealership, it’s a friendship” has transformed Valencia Acura to an extraordinary level of success. Dedication to creating a highly personal, rich car buying experience combined with an unbounded community dedication has made Valencia Acura a top independent Acura dealership in the country today.

The many accolades and awards collected by both Cheri and Don Fleming over the past 12 years are a reflection of their passion and commitment to both community and dealership quality. Recent awards include: 2004 Santa Clarita Man and Woman of the Year; Santa Clarita Most Community Minded 2002-2004; Best New Car Dealership 2004-2007; Best Luxury Car 2007; Acura’s elite Precision Team Dealership of Distinction Award 2002 – 2004; 2007 Congressional District Woman of the Year. Very notably, Cheri was honored with the coveted 2006 AIADA Dealer of the Year Award presented by Newsweek Magazine for her community dedication and leadership – selected from more than 10,000 automotive dealerships nationwide.

Community initiatives and contributions have made Fleming a local icon. Serving on numerous boards with untiring charitable effort, her dedication to fundraising ranging from the local community hospital, to Boys and Girls Club, Soroptimists International, Arthritis Foundation, American Cancer Society, and more, has resulted in more than $3M of contributions to local and national causes

About, Inc.:
The Ask, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S. is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is partnered with,, Arkona, Chrome Systems, Inc., Voxant,, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , Complete Auto, Dealer Centric, Chumney Advertising and Cactus Sky Communications, Inc.

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