Sisters are doing it for themselves
Saab of Baltimore are partnering up with AskPatty.com - a website for women to shop cars, ask questions and get assistance from the panel of female advisors on the site. As this is 99.99% 'penile' in composition, it's tempting to say 'big deal' and brush it off.
But women represent a huge part of the purchase decision-making process and I reckon this is a great move.
It's no surprise, then, that the brain behind the decision is that of Saab of Baltimore's female Dealer Principal, Jenny Trostel. She's also accepted a position on the panel of advisors at AskPatty.com, which is a pretty busy site and part of the 9rules community. The advisory panel is headed up by Deborah Renshaw, who is undoubtedly one of the easier-on-the-eye NASCAR drivers in the US.
The full press release from Saab of Baltimore (unfortunately acronymed as S.o.B) - is here.