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Toyota and TED present "A Distracted Mind" - 100 seconds that can save a life.

Published Dec 18th 2013, 1:03pm by Jody DeVere in Articles Featured Articles

Everyone knows we’re not supposed to multitask while driving, but do you know why? Refraining from texting, changing the radio, or talking to other people in the car isn’t just cautionary advice from your parents and driver’s ed teachers. It turns out your brain literally can’t focus on too much at once.

To help us all learn why, Toyota and TED produced this 100-second video that explains exactly why distracted driving is so dangerous.  "Inattention Blindless" is a real thing that happens when our brain tries to pay attention to more than one complex task at once, and if one of those complex tasks is driving a car, inattention blindness can cost you your life.

We're all tempted to do it in our busy lives - but the facts speak for themselves.  You're 4 times more likely to get into an accident when talking on the phone, and 23 times more likely to get into an accident when texting.  You may think you're multitasking, but you're actually shifting your focus - and when your focus isn't on the road, you're in danger.

If you have a minute and 40 seconds, take the time to watch this video.  It may save your life.


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