West Palm Beach (PRWEB) March 28, 2007 -- Chumney & Associates, Inc., one of the nation's largest advertising agencies, has just been named the agency of record for AskPatty.com, Inc., one of the country's premier automotive web sites for women.
"Chumney & Associates is a great match for Ask Patty because of their commitment to providing great service to women consumers and their understanding of what women want," stated Jody DeVere, President, AskPatty.com, Inc. "The Chumney staff is over 70% women and they have been providing innovative advertising to the automotive industry for years nationwide. They are uniquely suited to help the Ask Patty Certified Female Friendly dealers reach the female market with their advertising and marketing efforts."
Chumney & Associates specializes in car dealership advertising, and has been serving the automotive community for 20 years. Chumney & Associates Advertising represents dealerships nationwide and is recognized as having some of the most creative campaigns in the automotive industry.
"Ask Patty is a breakthrough concept. It's a unique and comprehensive website that provides women with the solid facts and recommendations to make informed decisions about buying cars or trucks," stated Mike Chumney, President, Chumney & Associates, Inc. "Ask Patty's advisory board and contributing editors are an outstanding group of women knowledgeable in all aspects of cars and automotive retailing. They provide a solid backdrop on helping us understand what women really want!"
Chumney has assembled a top-notch team that will be responsible for the creation and implementation of Female Focused Marketing for the hundreds of AskPatty.com dealers. The team is headed by Diane Ghiglietti, who brings over 15 of experience in Direct Marketing for dealerships. Her leadership and experience will allow the Ask Patty Female Friendly dealerships to excel in their marketing efforts toward women who actually make up the majority of all car buyers and automotive service customers.
Chumney and Associates will be available to assist and support the dealerships' present efforts in marketing and advertising and provide creative that is specifically targeted to the female market. One of the initial projects the Chumney staff will take on is the development and launch of a series of national-quality promotional campaigns for AskPatty.com Female Friendly dealerships that can be implemented at the local dealer level.
"Women purchase more than half of all the vehicles in the United States, spending over $80 billion every year, and dealers are now recognizing their buying power," stated Diane Ghiglietti of Chumney & Associates. "Ask Patty and Chumney will help the dealers succeed with these important customers. Prior to Ask Patty, there hasn't really been a website exclusively devoted to women's needs and concerns. And prior to our involvement with AskPatty.com, there simply haven't been dedicated ad campaigns geared to the female buying market. "
"Today, car buyers' attitudes and motivations can change daily, so our job gets tougher. We have to study the market constantly to develop and use new media and promotions. It's a dynamic business and a shifting market that requires innovative marketing tools," added Mike Chumney.
"Ask Patty is a perfect example," Chumney continued. "Ask Patty president, Jody DeVere, did a great job creating the concept and website. It provides a woman-friendly environment for sharing information and addressing issues and concerns. Best of all, maybe, it's a safe haven for any level of question--no quizzical looks, no smirks. And that is what matters. When it comes to effective advertising campaigns, we have to be careful to create honesty and implied trust in our messaging…then we have to 'live the promise' on the sales floor when the customer responds."
About Chumney & Associates Advertising
For over two decades, Chumney and Associates has been at the leading edge of not just automotive advertising, but virtually every other type of industry marketing: real estate, financial, resort and destination as well as medical and other assorted retail categories. Mike Chumney comments, "We bring a complete marketing approach to the automotive business, and we are a very research hungry agency. We use Experian, Scarborough and other branded research to qualify customers as well as quantify them. When it comes to effective marketing, you have to define and outline your true prospects. Our research process allows us to see historically where dealer sales take place, but also, what kind of customer responds to his brand and location. In today's market, it is not effective to make assumptions. We don't believe in guesswork."
About AskPatty.com, Inc.
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to http://www.askpatty.com. Women can ask questions through the Ask Patty site or blog (http://askpatty.typepad.com). All questions are answered by the Ask Patty advisory panel of automotive expert women, which is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.