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Tire Review and have signed a two-year extension of their joint venture Certified Female Friendly Tire and Service Centers program.

Published Jul 8th 2010, 4:30pm by Jody DeVere in Articles Pressroom

The program provides tire dealers in the U.S. and Canada extensive on-going training and marketing support designed to help them attract, assist and retain women customers. Since the program launched in April 2009, dozens of tire dealers in North America have been certified as “female friendly” under the program.

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