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The Auto And Tire Doctor Becomes Truckee's First Certified Female Friendly(R) Tire and Auto Service Center

Published Jan 6th 2010, 3:40am by Jody DeVere in Press Releases Pressroom

The Auto and Tire Doctor Has Joined with AskPatty to Offer New Services Designed with the Women Consumer in Mind

01.05.2010 - The Auto and Tire Doctor is pleased to announce they have completed's Certified Female Friendly(R) training and is now Truckee, CA's first Certified Female Friendly(R) Tire and Service Center. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated John Lamoreux, Owner, The Auto and Tire Doctor.

An Certified Female Friendly(R) Tire and Service Center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit The Auto and Tire Doctor Certified Female Friendly(R) site at:

Along with the certification The Auto and Tire Doctor has enhanced its website to cater more to women, thereby reinforcing their commitment to the Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing The Auto and Tire Doctor website. The Auto and Tire Doctor's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The websites are the first designed specifically for women and provide the tools and resources most requested by women.

About The Auto and Tire Doctor
John Lamoreux, owner of The Auto and Tire Doctor, has built a successful business around his deep passion for cars. As John's alias, "The Auto Doctor" indicates, there is nothing that he doesn't know or hasn't seen when it comes to cars!

From the mobile automotive detailing business that John single handedly started as a teenager back in 1983, to the purpose-built state of the art facility built in 2005 (now the proud home of The Auto & Tire Doctor) in Truckee, CA, John's world is consumed with the love of cars. An avid NASCAR fan and sponsor of 2 dirt cars, there isn't a moment, 365 days a year 24/7, that these objects of warm affection and devotion do not feature on his radar. He brings that same passion and commitment to servicing his customers.

John has made a commitment to giving back in the Truckee community, along the way building an honest relationship with his customers. The Auto and Tire Doctor has donated services to several local charities such as Sierra Senior Services, Tahoe Women's Services and The Truckee Humane Society, to name a few. The Auto and Tire Doctor Logo is visible across the town and at school events. John wholeheartedly believes in being involved in his community and providing service with a "home town" feel.

Visit The Auto and Tire Doctor at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendly(R) Retailer?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly(R):


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