Too embarrassed to hit the dealership. Know that there’s questions to ask, but they elude you? Need or want quality transportation? Or maybe you’ve always had a secret love affair with cars but never found your heart’s desire? Should you go hybrid or vintage? V4, V6 or V8? Does safety turn your crank? Or Just looking for carefree transportation that you can count on? Ask Patty.
TECH AND AUTOMOBILES
Q’S ON CARS? ASK PATTY
By Sue Van Der Hout
Jody DeVere, Ask Patty’s president, is a serial entrepreneur. Her gift: take an idea, build a business model and run with it.
Jody’s current enterprise, AskPatty.com, began last spring with a blog on women and automobiles. She rolled that into a website that provides car advice to women online, coupling it with a dealer training program to help dealers "attract, sell, retain and keep loyal women consumers". Those that create "a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one", get to be "Certified Female Friendly" It’s a tagline to reward those who understand and respect the female consumer. It´s a philosophy and a tagline that Ask Patty and Girlphyte share.
Ask Patty’s real and
virtual business is creating buzz. The blog has morphed into a website
that is getting over 2 million hits a month. Jody or the site has been
featured in the press almost every day since the website started almost
a year ago.
Jody’s background was in tech, her driver was necessity.
Jody lost her husband at a very young age. As a single mother who had primary responsibility for raising three kids, being unsuccessful was not an option. Jody became the third employee of Packard Bell’s computer products division. Her involvement in tech was at the granular level – integrated circuits. She used her training and experience at Packard Bell as a jumping off point for entrepreneurship. Over the next 20 years, her drive to succeed took her from project to project, from California to Montréal and back to California.
Jody is now 52. For many women that age and stage would mean retirement, however one might define it. Jody was expecting to begin the next stage of her adult life was going to be something other than being an entrepreneur. But a change in family circumstances sparked a new career path. One of her adult children was seriously injured in a car crash, creating a crisis for his family, for Jody, and for the rest of the family. She stepped up to the plate tomake a contribution to the physical, emotional and financial challenges presented by the accident.
A consulting project bought brought Jody together with Peter Martin, an expert in automotive. From necessity and circumstance, Ask Patty was born. It was part of the economic solution to a family challenge. Since Ask Patty was launched, her son has become healthier and again self-reliant. He, Jody says, is the real hero.
Nothing about life is simple or easy, Jody says. Being a single mom was always a challenge, but she´s always been very close to and spent a lot of time with her children. A strong family system is what made it work for her. Ask Patty she says, is not about greed or money. In some sense, it´s reflective of a time of life. Jody is part of the "sandwich generation". It´s not just about her children anymore, but the responsibilities that go with her roles of being a child, parent and grandparent.
So what´s the key to success according to Jody DeVere? Go for it.
Connect with Ask Patty and get your car questions answered by clicking on the Ask Patty logo at Girlphyte.com.
Ms. Jody DeVere is President of Ask Patty.com, Inc. and comes to us with more than twenty five years of achievement in sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere is currently the President of the Woman’s Automotive Association International , the premier women’s organization for women automotive professionals, a member of the Car Care Council Women´s Board, a member of the California State Advisory Board for SkillsUSA , a member of the United Spinal Motor Sports Committee, and a member of the SEMA Businesswomen´s Networking Association.