Susan Givens of AutoSuccess Magazine will join Ask Patty as a member of the automotive advisory panel of industry-expert women on Ask Patty.Com, Inc.
Sarasota, FL (PRWEB) August
25, 2006 –- Ask Patty.Com, Inc., announced today that Susan Givens,
Vice President of AutoSuccess Magazine, will join the automotive
advisory panel of industry-expert women for their new woman’s portal,
Ask Patty. The enterprise version of the Ask Patty website at http://www.askpatty.com
launched August 21, 2006 and provides a safe place for women to get
advice on car purchases, maintenance and other automotive related
Susan started with Systems Marketing, Inc., located in Louisville, KY, in her final semester at the University of Louisville where she received her degree with a major in Business Management and a minor in International Business. She soon became a part owner with the company. The focus of the magazines is to create a positive avenue for the readers to learn and grow. Susan has made this way of thinking part of her everyday life. Since starting with AutoSuccess Magazine (http://www.autosuccessonline.com), she has witnessed the industry changing toward a focus on women consumers.
In her automotive advisory role, Givens will respond to questions from consumer women on automotive related topics via the website. The Ask Patty interactive advice blog launched May 22, 2006.
“I am honored to have become part of the Ask Patty team,” states Susan Givens. “This network of women will set a tone within the industry that I think will create tremendous response.” Givens continues, “Ask Patty is an online community for women to come and feel secure enough to ask questions and get real answers. This is something that I wish I could have had years ago when I bought my first car. I could have gotten a better car at a better price had I had my Ask Patty peers to help guide me through the process.”
“We are very pleased to have Susan Givens as a part of our expert advisory board” says Jody DeVere, President of Ask Patty. DeVere continues, “Susan brings a different perspective to our panel of automotive experts. With her knowledge, Susan is an asset to women who have questions concerning dealership experiences and car buying.” According to DeVere Ask Patty provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.
Peter Martin, President of CarsMagazine.com added, “Adding Givens to our advisory board for Ask Patty brings a new understanding of the business behind dealerships and sales teams. Dealerships and new car buying experiences are common questions submitted to our panel from women consumers.”
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog; Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.