Jody is a champion for both women and the automotive industry; her company AskPatty.com, serves as a place for women to learn about buying, owning, and servicing their cars. She has been featured in the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Parenting Magazine and O, The Oprah Magazine to name a few.
I met Jody at the Women in Automotive Conference – the best learning and networking opportunity I have ever experienced.
Lessons you will learn from this interview:
How the blogosphere’s coming of age changed the voice of female consumers; why and how you should be using this information to increase your bottom line
How to create gender parity that generates more sales and loyalty
Why marketing to women is not political, but a business conversation about increasing your business with a segment that is currently under served and has lots of potential for growth
What Proctor and Gamble and Dove have learned and why they continue to update their marketing approach
Where to find case studies and research on effective marketing to women
How to avoid a “one size fits all” approach when taking on the women’s market, which is very complex and full of subtleties
How to navigate through the current highly-sensitive atmosphere, jump over roadblocks and avoid common mistakes that brands are making right now in communicating to female buyers
Why the data you are using to target women may be wrong and where to find the right stuff
How both male and female mentors can help women rock and build confidence and courage
Why hiring, recruiting, developing, and retaining women in a male dominated industry results in gender parity that is good for business