SEMA eNews, Vol. 9, No. 44 – November 9, 2006
NEXT SEMA WEBINAR: TIPS AND SECRETS TO SUCCESSFULLY MARKET TO WOMEN CONSUMERS
From truck accessories to hot rod parts and even restyling products, women are purchasing a greater number of automotive specialty equipment products. Manufacturers, WDs, retailers and other SEMA members are invited to discover how simple changes in print advertising, distribution and the general marketing approach can make a huge impact on the sales to women consumers.
Industry expert Jody DeVere of Askpatty.com will share proven facts about what works and what doesn’t when it comes to marketing and selling to women during next week’s SEMA webinar, “Marketing and Selling to Women.” DeVere will explain why it is imperative for SEMA member companies to target their marketing program to women consumers, and give practical advice that members can use in their existing marketing program. Even if you already target women in your marketing strategy, you will discover simple, new ways to strengthen your positioning with this group.
Participants of the live webinar on Thursday, November 16, will have the unique opportunity to interact and ask questions through the computer or over the phone. To participate, click here on Thursday, November, 10 a.m. (Pacific Time), and connect to the audio portion of the webinar by calling toll-free 866/637-2754, PIN 1542. For more information, visit www.sema.org/webinars or contact firstname.lastname@example.org.