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Schaeffer BMW Launches Female Friendly Dealer Website

Published Jan 31st 2008, 11:00pm by Jody DeVere in Press Releases Pressroom

Wilmington, NC - January 31, 2008 – Schaeffer BMW announced the launch of their Certified Female Friendly private label website reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their BMW lines and provides a platform to effectively deliver online information and services to female consumers.

The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Schaeffer BMW website. The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

The site provides a host of features to assist women through the automobile purchasing process including the often time-consuming or unpleasant credit and financing process. In response to this, the site incorporates a narrated credit application and online pre-approval process, allowing women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

“With the ever-increasing importance of reaching and communicating effectively with women online, our certified female friendly sites are the perfect resource for us to establish credibility, increase communication, develop loyalty and support women throughout the entire car buying experience," stated Anne Schaeffer, Dealer Principal at Schaeffer BMW.

The new Online Chat Icon allows dynamic interaction between female consumers with questions or concerns and a representative from the dealership. In today’s busy world women are looking for timely responses, and this exchange of dialog allows instant results for women and an opportunity for the dealership to form a relationship based on honesty, respect and a sharing of expertise.

“Since launching the program, we have seen an increased number of satisfied female consumers and we understand the power and influence those customers have over our future business,” says Schaeffer.

The new website design and functionality are an industry first. “Currently most automotive websites are designed by men for men and do not address the needs of women,” stated Peter Martin, Founder and CEO of “The Ask Patty Female Friendly website is designed specifically for women and provides the tools and resources most requested by women.”

Visit one of our new Certified Female Friendly web sites here:

About Schaeffer BMW:
Schaeffer BMW is a family owned and operated dealership that has been in business since 1984.
Schaeffer BMW is one of only 30 dealers recognized as a BMW Center of Excellence by BMW of North America in 2006.

Milton and Anne Schaeffer, founders of Schaeffer BMW, have made a tradition of helping the community for over 20 years.

“Athletics, medical research for children, cultural enrichment, the Arts, support for education…these are the elements that come together to make a great community. We at Schaeffer BMW have and always will be committed to making the Wilmington area one of the best places to live in the country.”
~Milton and Anne Schaeffer

Over the past ten years, Schaeffer BMW has helped raise over $75,000 for the Susan G. Komen Breast Cancer Foundation. Schaeffer is an annual sponsor of the Hope Gala, benefiting the Juvenile Diabetes Research Foundation. Other organizations Schaeffer sponsors and/or benefit include the New Hanover Regional Medical Center Foundation, Wilmington Hammerheads, Cape Fear Academy, Cameron Art Museum, Cape Fear College, Cape Fear Council of Boy Scouts, and many other excellent local community organizations.

About, Inc.:
The Ask, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S. is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is partnered with,, Arkona, Chrome Systems, Inc., Voxant,, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , Complete Auto, Dealer Centric, Chumney Advertising and Cactus Sky Communications, Inc.

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