According to SafeKids.org, unintentional pedestrian injuries are the fifth leading cause of injury-related death in the United States for children ages 5 to 19. Teenagers are now at greatest risk, with a death rate twice that of younger children and account for half of all child pedestrian deaths.
And that's only in the United States: According to World Health Organization figures, 500 children are killed each day in road crashes globally.
In an effort to raise awareness of this road safety crisis, Jean Todt, President of the FIA, the international motoring federation, and Special Envoy of the UN Secretary General for Road Safety, turned to world renowned film director Luc Besson to deliver a potent visual message highlighting the dangers facing children around the world.
Along with the video, the #SaveKidsLives campaign was created to raise awareness of the plight of children and the vulnerable on the roads by gathering a million signatures supporting the Child Declaration for Road Safety.
According to the declaration, all children deserve a safe journey to and from school. In a joint effort, the world’s experts also outlined measures that must be taken, including making roads safe to allow girls and boys to walk safely to school, and asking for safe footpaths and cycle paths, road bumps to slow the traffic, and for safe crossings so that our world's children can get an education without fear or injury.
The million signatures were presented at the 2nd High-Level Conference on Road Safety that convened in November 2015; there, more than more than 70 ministerial-level government delegations and 2000 multi-sectoral participants attended the event and the #SaveKidsLives campaign took center stage in the opening event of the conference.
Even though the signatures have already been presented, it's still important to teach our children good pedestrian safety: Whether your kids are walking to school, the park, or a friend’s house, please visit SafeKids.org to learn a few simple tips to ensure they get there safely.