San Fransisco Honda Dealers Blog on Ask Patty
Published Nov 7th 2006, 6:36pm by Jody DeVere in Pressroom ArticlesAre men and woman different when they buy cars?
I found some really interesting points about women car buyers on a great site called AskPatty.com. Ask Patty is a site designed to help women get automotive information. From the site:
Are a women auto buyers really different from male auto buyers?
That is a resounding Yes. Here are some facts on women car buyers versus men:
- Women spend approximately 17 weeks on the new car buying process, three weeks longer than men.
- Women are more inclined to purchase cars that they consider fun-to-drive and that are well made. In contrast, men prefer vehicles that are a good value for the money, are comfortable, have nice exterior styling, good fuel economy and display a certain image.
- Women, more than men, place a high value on a vehicle's reliability, durability, passenger seating capacity, safety features and availability of four-wheel drive.
- Women rate safety as the most important aspect when shopping for new vehicles.
- Fifty-seven percent of Female buyers seek advice from automotive authorities before buying a new car.
- Female auto buyers will shop an average of three dealerships for best price and best treatment.
- One third of female buyers read an average of four automotive magazines for 12 months before purchase.
- Females place the most importance on dependability, functionality and economic factors when buying.
Also interesting: The Car Blog asks whether women customers are responsible for Honda and Toyota's success.
-- Steve
Via Ask Patty and The Car Blog
Tweet
Facebook
Google+
LinkedIn
Email
about, automotive, buyers, called, car, designed, found, get, great, help, information, interesting, is, on, points, really, some, to
Tags
about, automotive, buyers, called, car, designed, found, get, great, help, information, interesting, is, on, points, really, some, to Recent Posts
- What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!
- NHTSA Focus on Safety — Cool Tips for a Safe Summer Trip
- Are Your Fluids Fresh as a Daisy? Fluid Facts Part 1: Brake Fluid
- Green Means GO!
- Women Making History - Celebrating Women's History Month Part 6
- Women Making History - Celebrating Women's History Month Part 5
- Women Making History - Celebrating Women's History Month Part 4
- Women Making History - Celebrating Women's History Month Part 3
- International Women's Day 2019
- Women Making History - Celebrating Women's History Month Part 2
