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San Fransisco Honda Dealers Blog on Ask Patty

Published Nov 7th 2006, 6:36pm by Jody DeVere in Pressroom Articles

Are men and woman different when they buy cars?


I found some really interesting points about women car buyers on a great site called Ask Patty is a site designed to help women get automotive information. From the site:

Are a women auto buyers really different from male auto buyers?

That is a resounding Yes. Here are some facts on women car buyers versus men:
  • Women spend approximately 17 weeks on the new car buying process, three weeks longer than men.
  • Women are more inclined to purchase cars that they consider fun-to-drive and that are well made. In contrast, men prefer vehicles that are a good value for the money, are comfortable, have nice exterior styling, good fuel economy and display a certain image.
  • Women, more than men, place a high value on a vehicle's reliability, durability, passenger seating capacity, safety features and availability of four-wheel drive.
  • Women rate safety as the most important aspect when shopping for new vehicles.
  • Fifty-seven percent of Female buyers seek advice from automotive authorities before buying a new car.
  • Female auto buyers will shop an average of three dealerships for best price and best treatment.
  • One third of female buyers read an average of four automotive magazines for 12 months before purchase.
  • Females place the most importance on dependability, functionality and economic factors when buying.

Also interesting: The Car Blog asks whether women customers are responsible for Honda and Toyota's success.

-- Steve

Via Ask Patty and The Car Blog

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