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Richmond Mobile Brake & Tune is Richmond's First Ask Patty Certified Female Friendly Automotive Service Center

Published Aug 3rd 2009, 8:32pm by Jody DeVere in Press Releases Pressroom

New Services Designed with the Women Consumer in Mind

08.03.2009 - Richmond Mobile Brake & Tune is pleased to announce they have completed's Certified Female Friendly training and is now Richmond, BC's first Certified Female Friendly service center. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Russ Robertson, Owner of Richmond Mobile Brake & Tune.

An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Richmond Mobile Brake & Tune Certified Female Friendly site at:

The new Certified Female Friendly virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solutions available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

About Richmond Mobile Brake & Tune
Richmond Mobile Brake & Tune is owned and operated by Russ Robertson, a seasoned professional with 30 years experience as an Automotive Technician and Manager.

Russ was a technician with Canadian tire, a technician and manager for Midas Auto Service Experts, and Manager of B.C. Short Stop and Big O Tire. Richmond Mobile Brake & Tune is breaking ground in the mobile field of the automotive industry and currently the only Ask Patty Certified Female Friendly Repair Service in the area. Among our many achievements, Richmond Mobile is an ASE Blue Seal Recognized business in Canada with ASE certified techs, we are BBB Accredited and a proud member of Richmond Chamber Of Commerce. Richmond Mobile Brake & Tune was created with the idea that outstanding customer service is our number one priority. We can and will look after all your automotive needs.

Visit Richmond Mobile Brake & Tune site at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. and Canada. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly:

Read the complete press release at

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