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Ricart Ford and Ricart Imports Partners with Ask Patty to Market to Women Consumers

Published Jun 19th 2007, 4:02pm by Jody DeVere in Pressroom Press Releases

Cleveland, OH (PRWEB) June 19, 2007 -- Ricart Ford and Ricart Imports, family owned and operated since 1953, will embrace the Ask Patty concept. Ricart Ford and Ricart Imports owe this distinction to their high level of customer service and outstanding reputation of total customer satisfaction. Ricart Ford and Ricart Import's partnership with Ask Patty represents an increased commitment to the female car buyer to provide a safe and comfortable buying experience.

"At Ricart Automotive, we have valued each of our customers ever since our Dad sold that first Ford over 54 years ago, and we have always recognized that women often have different needs and desires for their vehicles than men do. For this very reason, we are excited to partner with Ask Patty and establish an even higher level of satisfaction for women who purchase vehicles from us -- as a matter of fact, Ask Patty should help us raise the bar with all Ricart Customers," stated Fred Ricart.

Fred Ricart's decision to partner with Ask Patty reflects the kind of forward thinking needed to deliver consistent outstanding results in customer satisfaction and sales growth to this important consumer segment.

The Ricart philosophy is to identify and satisfy customer's needs in a caring and friendly atmosphere while establishing long term relationships built on understanding and trust. In a show of extra support, Lori Tabar, who has been a part of the Ricart Administrative Team for over 20 years, has become a member of the Ask Patty Advisory Panel of Expert women. In her automotive advisory role, Tabar will respond to questions from consumer women on automotive related topics via the website.

Ricart Ford began as a dream in 1953, with a handful of Fords pretty much in front of the Ricart house in Canal Winchester, Ohio. Paul F. Ricart Sr. got the ball rolling, sealing deals with a handshake and personally standing behind every car sold, a tradition that continues at Ricart today.

Ricart Automotive has sold hundreds of thousands of vehicles over the years, and now with eight manufacturers and a complete commercial division, is poised to continue providing the same family attention and service folks have grown to expect for over 50 years.

Over the years, the Ricart Family grew, and grew up, with Fred and Rhett following their father into the family business, and guiding Ricart Automotive as it grew to be the highest volume Ford store in the nation and a recognized name across the land, without losing the hometown values and outlook which Paul Sr. instilled in his children and in the store he founded. Along the way, Ricart Automotive has been an annual recipient of the "Consumer's Choice Award" and "Blue Oval Certification" for excellence in customer satisfaction, and has won numerous other industry awards.

Visit Ricart Ford at or give them a call at 800-406-7536. Visit Ricart Imports at or give them a call at 800-564-0068.

Ask Patty Female Friendly dealers represent many brands, including Chrysler, Jeep, HUMMER, GMC, Cadillac, Pontiac, Buick, Ford, Lincoln, Mercury, Mitsubishi, Toyota, Honda, Mazda, Saab, Acura, Nissan, Kia, Hyundai, Mercedes Benz, BMW, and many others.

About, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership. is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

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