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Reader's Opinions on Ask Patty Article in Detroit Free Press

Published Dec 15th 2006, 10:28pm by Jody DeVere in Pressroom Articles

Letters to the editor


December 14, 2006

Men can sell to women

Thanks for a very nice article on and the very innovative Internet sales leader Steve Rajnert at Dorian Ford ("Women in the showroom: Car sellers learn language of respect," Dec. 11). He gets it.

Women don't want to be treated like men when they're shopping for big-ticket items -- or little-ticket items, for that matter. They want to be treated like women. Unfortunately, very few sales-training organizations realize there is a difference between the male and female buying process.

If men sell to women the way they sell to men, the women are going to walk out the door -- many without telling the hapless salesman why.

Kathryn Hutson

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