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Premier Automotive Women to Join the Advisory Panel of Ask Patty

Published Jun 4th 2007, 5:35pm by Jody DeVere in Pressroom Press Releases

Sarasota, FL (PRWEB) June 4, 2007 --, Inc., announced today that three top automotive industry women will join the automotive advisory panel of industry-expert women for their new woman's portal, Ask Patty. The Ask Patty website at that launched June 8, 2006, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

Introducing the newest Ask Patty Expert Panel Members:

Amy Plant-Lowe grew up in the automotive industry with her dad and four brothers. Amy started working at the family shop, Plat's Auto Service, in 1989 as the receptionist answering phones and greeting customers. She quickly moved into the Service Advisor position. In 2001 her father retired and Amy and her brother Spencer became owners. Amy's responsibilities include Business Development, Marketing, Training and Customer Relations. It is her goal to build knowledge with her customers on vehicle maintenance, educate the public on the questions that you must ask when having your vehicle worked on and teach women how to develop a relationship with their mechanic.

Amy is an ASE Certified Service Advisor. She currently writes a monthly newsletter and has a column in Boulder Women's Magazine.

Kim Borcherding has had her roots planted in the automobile industry for over 25 years both for General Motors and her late father who owned a dealership. Kim returned to Cincinnati where her late husband continued to build the culture known as "The Borcherding Thing". The Borcherding Family Name has been a recognized automobile brand in the Cincinnati market for the past forty years. In her 6th year as President, Kim Borcherding, is the third generation leadership.

Kim is active in charities that serve health needs that have impacted her life. Kim serves on several automobile industry boards. Most importantly, she has a young daughter who always reminds her to view the world with faith and through the eyes of a child.

Burnam Eubank graduated from Duke University in 1986 and soon came to work in many different positions in the family Ford dealership. In 1991 she completed the National Automobile Dealers Association Dealer Candidate Academy and in 1995 was awarded the Jaguar franchise in Charleston, SC.

Burnam is a past president of the Trident New Car Dealers Association, past member of the Jaguar Business Operations Council, past member of the Trident Hospital Board and is currently serving on the Ford Credit Advisory Board. In 2002 she was named the Jaguar Clubs of North America Dealer of the Year and has received the prestigious Pride of Jaguar many different times. Burnam's Clumber Spaniel, Winston, spends time at her store and wants everyone to know that they are not only "female friendly" but also "pet friendly"!

In their automotive advisory roles, Plant-Lowe, Borcherding, and Eubank will respond to questions from consumer women on automotive related topics via the website. The Ask Patty interactive advice blog launched May 22, 2006.

"We are very grateful to be adding these top women to our Advisory Panel," says Jody DeVere, President of Ask Patty. DeVere continues, "Each of these women have great experiences in the automotive industry and will provide added resources to the women who visit Ask Patty." According to DeVere Ask Patty provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.

Peter Martin, CEO of adds, "Our Advisory Panel keeps growing and we are thrilled to be adding even more qualified women to the board. This addition just expands the reach of Ask Patty and will elevate the woman consumer's experience on the site."

About, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

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