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Porreco Nissan Becomes Erie, PA's First Certified Female Friendly(R) Nissan Dealer

Published Dec 1st 2009, 2:57am by Jody DeVere in Press Releases Pressroom

Porreco Nissan Joins to Bring New Services Designed with the Women Consumer in Mind

11.30.2009 - Porreco Nissan is pleased to announce they have completed Certified Female Friendly(R) training and is now Erie, PA's first Certified Female Friendly(R) Nissan Dealer. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Denise Benim, Corporate Secretary, Porreco Nissan.

An Certified Female Friendly(R) Dealers create an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Porreco Nissan Certified Female Friendly(R) site at:

Along with the certification, Porreco Nissan has enhanced its website to cater more to women, thereby reinforcing their commitment to the Certified Female Friendly(R) Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Porreco Nissan website. Porreco Nissan's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Porreco Nissan
Welcome to Porreco Nissan where we are dedicated to providing sincere assistance for all of your automotive needs. Our goal at Porreco Nissan is to provide you with uncompromised customer service to enhance your automotive experience. We will answer any automotive question you may have and look forward to explaining the special benefits of doing business with Porreco Nissan. We want to earn your business for life, not just one car, and to accomplish that we recognize the importance of treating our clients with respect, honesty, and integrity

Here at the all New Porreco Nissan, we would like you to know that the Nissan store in Erie is now owned by the Porreco Family, who has faithfully served the automotive needs of the Erie area for over 40 consecutive years. As a matter of fact, Lou Porreco introduced Nissan vehicles to the Erie area in 1968, when they were known as Datsuns. Porreco Datsun's excellent reputation allowed that dealership to become the largest and best known Nissan Dealership in the entire eastern half of the United States, from Maine to Florida. Our family is now pledged to provide that same great Nissan Service to all of our customers here at the New Porreco Nissan. In fact, outstanding customer service is the cornerstone of our dealership, and we'll know you'll agree when we say that we proudly display the finest selection of new and pre-owned Autos. We're especially proud of our service department, and you'll always find special attention and great service here at the New Porreco Nissan.

At Porreco Nissan, our commitment to service and customer satisfaction is second-to-none, and our goal is to identify, meet and exceed every customer's expectations. Trust and service are the foundations upon which our reputation is built.

Visit Porreco Nissan and enjoy yourself!

Visit Porreco Nissan at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendly(R) Retailer?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly(R):

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