Jody DeVere, CEO of AskPatty.com, also has taken note of Pinterest’s biggest demographic. Founded in 2006, her firm educates women about the car-buying process and coaches dealers on how to market to them. While she says it’s too early to know exactly how to be successful on Pinterest, DeVere believes that photos of dealers connecting through community events or organizations are more appealing to women than a photo of a car with a price tag. Infographic pins also are of interest to females, she adds.
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