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Patricia J. Roberts, formerly of GM Women's Retail Initiatives, Joins as Director of Business Development

Published Sep 9th 2009, 7:13pm by Jody DeVere in Press Releases Pressroom

Patricia J. Roberts formerly of GM Women's Retail Initiatives Joins as Director of Business Development and serves on automotive advisory panel of industry-expert women

Thousand Oaks, CA (PRWEB) September 9, 2009 -- Patricia J. Roberts has joined AskPatty.Com, Inc. as the Director of Business Development. In her newly created role, she is responsible for working strategically with automotive retailers to assist them in learning how to attract, retain and increase loyalty with women customers. In her automotive advisory role, Patricia will respond to questions from consumer women on automotive related topics via the website.

Patricia brings 39 years of automotive experience to AskPatty.Com and the automotive advisory panel. Prior to joining AskPatty.Com, Roberts was the General Director- Women's Retail Initiative at General Motors. She was responsible for programs to increase the number of females in retailing for the company. This included the recruitment, training and appointment of female dealers, working with dealers to attract more women into automotive retailing positions, and to provide an enjoyable selling and service experience.

She has extensive and diverse experience in the Automotive Industry in the area of Marketing, Communications, Sales, Strategic Planning, and Retail Business Consulting. This includes both the general and diverse culture markets.

Patricia J. Roberts, the newly appointed Director of Business Development for, Inc., will give her expert advice as a member of the AskPatty Advisory Panel of 50+ automotive expert women who hold leadership roles in the automotive industry. This panel of women is comprised of owners of new and used car dealerships, collision and repair centers, and they also hold various positions at car dealerships as technicians, mechanics, finance managers, car sales and car service managers. They are car DIY experts, NASCAR and car racing experts, tire experts, vehicle aftermarket accessories experts, custom car experts, car safety and car care experts and much more. Together they can provide assistance with car tips and service advice 24/7 to assist you with your automotive related questions.

"I am so pleased about joining in the newly created role as Director of Business Development and serving as member of the advisory panel," stated Patricia. "Helping women with their car buying, service experiences and supporting automotive retailers and women in automotive careers is something that I truly enjoy doing. We women depend on our vehicles, so we need to feel comfortable with the experience of buying, maintaining them and working at automotive retail locations. I hope that my efforts will make these experiences more pleasant for women."

"Patricia has a wealth of knowledge when it comes to the car buying and selling process," says Jody DeVere, President of Ask Patty. DeVere continues, "She is a great addition to and the Advisory Panel. She is extremely well versed in the automotive retail industry and supports the advancement of women in automotive careers. Patricia is a great example of a leader in her field and will deepen the resources AskPatty provides to our clients and consumer women."

Visit Patricia J Roberts on here:

According to DeVere provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local automotive retailer for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.

About, Inc.
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for cars, tires and automotive service at our network of Certified Female Friendly retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,,,,,, MyAutoLoan, Aware and, Inc. Certified Female Friendly(R) Program:
Properly armed with the right tools and training automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The, Inc. Certified Female Friendly(R) program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is Certified Female Friendly(R)?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. trained and Certified Female Friendly(R) retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn more about becoming, Inc. Certified Female Friendly(R):


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