Near the entrance to Santa Monica pier stood a circle of Volkswagen Golfs, each with a driver. The purpose was to ferry attendees of a weeknight car unveiling to their own vehicles somewhere in the vast oceanfront parking lot. Perfectly framed by the pier's roller coaster in the background is the Volkswagen Atlas. If you want the company's answer to a year of scandal, this is it: what VW calls a mid-size SUV that has three rows that seat seven passengers.
We did not make this one a diesel joked Mattias Erb, Volkswagen's chief engineer
The party for the launch of VW's new SUV came just days after a judge agreed to the largest settlement in the history of the Federal Trade Commission. Despite the most recent controversy, the party was a cross between a Silicon Valley product launch and a Hollywood premiere.
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