AskPatty Certified Female Friendly Logo

NIADA announces as one of NIADA's Preferred Industry Educational Providers.

Published Feb 29th 2008, 4:31pm by Jody DeVere in Pressroom Articles

NIADA Announces New Industry Educational Provider

NIADA announces as one of NIADA's Preferred Industry Educational Providers. is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles using the network of certified female friendly dealerships across the United States.

Michael Linn, NIADA Executive Vice President/CEO stated, “Our members will receive discounts on training and certification to become part of an influential group of Female Friendly Certified Dealerships providing female customers an enhanced car buying experience. They will be better equipped to address the specific needs and concerns of women. AskPatty ‘certified dealers’ will be able to integrate the AskPatty brand into the selling and marketing environment of their dealerships.”

AskPatty focuses on a marketing method to attract more female customers and since women account for 85% of all consumer purchases, their level of satisfaction is paramount.

Properly armed with the right tools and training, dealerships can increase their share of the largest and fastest growing demographic of motor vehicle buyers in the US -- Women Consumers. The AskPatty Certified Dealer program was designed specifically for automobile dealerships to attract, sell, retain and keep loyal women consumers.

What Is An Ask Patty Certified Dealer? An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and where the dealership makes the experience of purchasing and maintaining her vehicle a pleasant one.

AskPatty trained and certified dealers are held to a high level of customer satisfaction for women consumers.

Peter Martin, founder and CEO of, Inc. states, “Joining with NIADA and its dealer network across the country adds great value to our ‘female friendly’ group of certified dealers and is proud to be a part of such a great organization.” Mr. Martin adds, “Ask, Inc. trains dealers on creating an environment where women can find their car buying experience a pleasant one.”

Jody DeVere, President of says, “I am looking forward to working with the members of NIADA to establish a great working relationship between dealers representing the used motor vehicle industry and The rewards will be shared jointly by all participating NIADA dealers and female consumers alike.”

About For more information, please contact NIADA at 800-682-3837 or, Inc., at 941-907-3987.

Need Car Advice?

Ask The Experts!

Looking for a New or Used Car?

Search for our Certified Female Friendly® Car Buying Marketplace locations

Help Our Charities