Ask Patty will be attending the press preview days for
the the Detroit show next week which is marking its 100th anniversary
this year under the sponsorship of the Detroit Auto Dealers
Association. It draws the chief executives of all major automakers, as
well as about 2,100 representatives of supplier companies.
This year, automakers plan to unveil 50 or more new vehicles in Detroit, in addition to smaller numbers at auto shows Feb. 7-18 in Chicago and April 6-13 in New York. Other models were introduced at the Los Angeles Auto Show a month ago.
General Motor's extended an invitation for me to come to Detroit and interview some of the top executives of GM and attend several events and new vehicle reveals, a great opportunity to ask questions on how GM is addressing the needs of the female buyer.
I will also be attending the General Motors star filled fashion show filled with all the glitz and glitter of the Oscars at a fashion preview the night before the media previews.
The invitation-only event will be Jan. 6, and GM sent out roughly 1,000 invitations to dealers, local celebrities and decision makers in the Detroit area. In addition, several celebrities from the entertainment and fashion world are to attend, including Ccelebs include Jennifer Hudson, Christian Slater, Jimmy Kimmel, Carmen Electra, Cheryl Hines, Mario Lopez, Vivica A. Fox, and some other big names that I can’t divulge until later this week.
To stage the fashion show, GM is building a pavilion just east of the Renaissance Center on the Detroit River. The pavilion will be longer than a football field, climate controlled ( good for me and my California thin blood), and able to accommodate a runway for cars and stars.
6,000 journalists from 75 countries will also be joining me to help "create a buzz" that extends far beyond the 750,000 or so members of the public expected to pass through the doors Jan. 13-21. The show opens for media previews Sunday and to auto suppliers Jan. 10.
The exhibits - at a cost of more than $200 million - and the scores of new models on display are designed to impress car executives, analysts, reporters and the general public alike and help fill auto showrooms in 2007.
I'll be taking my winter coat and boots and be reporting live from chilly Detroit on all these exciting events!
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