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Mic's Auto Body Becomes Redwood City's First Ask Patty Certified Female Friendly Auto Body Shop

Published Aug 5th 2009, 12:29am by Jody DeVere in Press Releases Pressroom

New Services Designed with the Women Consumer in Mind

08.04.2009 - Mic's Auto Body is pleased to announce they have completed's Certified Female Friendly training and is now Redwood City, CA's first Certified Female Friendly auto body shop. To achieve certified status, their personnel completed 10 hours of training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our auto body shops are better prepared to meet and exceed the expectations of our female customers" stated Gary Butler, Owner, Mic's Auto Body.

An Ask Patty certified body shop creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Mic's Auto Body Certified Female Friendly site at:

Along with the certification, Mic's Auto Body has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Mic's Auto Body website. Mic's Auto Body's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S.

households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Mic's Auto Body
Family owned and operated, Gary Butler purchased Mic's Auto Body, a shop he worked in, in February of 1985. He has since taken the shop from a 3,200 sq ft facility to a 25,000 sq ft facility. Offering complete auto body services, one-stop billing, a lifetime nationwide guarantee, and saving the customer time and money by dealing direct with most insurance companies. Gary estimates that 90% of business is insurance-related, and they have multiple long-term relationships with many of the nation's top insurance companies. Demonstrating a commitment to the environment, Mic's Auto Body has fully integrated waterborne paints a year before mandated by state law. The technicians have received training and support and now provide a better product that is better for everyone. Mic's Auto Body also has a sister shop, Curley & Red's in Half Moon Bay. Between the two shops, they are better equipped to service all of the Bay Area.

Visit Mic's Auto Body site at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with,,,,, NIADA,,, MyAutoLoan, Aware and

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers, tire retailers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly:

Read the complete press release at

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