Published Fri June 24, 2016
This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market. As the CEO of AskPatty.com, she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.
She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few.
Keep reading to see the 5 questions we had for Jody:
What does AskPatty.com do and how did it start?
AskPatty.com, Inc. launched in 2016 and takes a two-pronged approach to revolutionizing the women’s automotive retail market: For consumers, the AskPatty.com website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service, and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Our clients has made a major commitment to providing an enjoyable experience for female customers by participating in the Ask Patty Training Program. They have successfully completed our online interactive training located at www.certifiedfemalefriendly.com and are proud to be Certified Female Friendly®.
It is a tie between these two questions:
When Should I Change My Oil?
The dreaded ‘service engine’ or ‘check engine’ light came on and dread paying $80 – $100 just to have a mechanic take a peek at your vehicle to tell me what is wrong with it, can you help me?
The car’s service manual is the best way to learn how to maintain your car. The factory representatives who designed and built the car wrote it. Reading the owner’s manual will give women tips that can help them become more empowered when taking a car in for service.
Know what is covered under your car and tire manufactures warranty or if you have an extended warranty and review your car’s manual to find the actual work that is required at the appropriate mileage service interval.