Sarasota, FL (PRWEB)
February 20, 2007 -- AskPatty.com, Inc., announced today that Mary
Aichlmayr, Managing Editor of Tire Review Magazine, will join the
automotive advisory panel of industry-expert women for their new
woman's portal, Ask Patty. The Ask Patty website at http://www.askpatty.com
that launched June 8, 2006, provides a safe place for women to get
advice on car purchases, maintenance and other automotive related
Mary Aichlmayr is managing editor of Tire Review magazine, a business
publication read by more than 30,000 independent tire dealers in North
America. Tire Review is dedicated to the success of tire dealers
serving the passenger, commercial, agricultural, specialty and
off-the-road tire markets.
Mary writes several feature articles for the monthly magazine as well
as a regular column that focuses on business operations and management
strategy. She also manages the Tire Review Web site.
During her eight-year career as a trade journalist, Mary has written
for several publications in the manufacturing, supply chain, trucking,
warehousing, distribution and real estate arenas. She graduated summa
cum laude from Baldwin-Wallace College with a degree in English.
In her automotive advisory role, Ms. Aichlmayr will respond to
questions from consumer women on automotive related topics via the
website. The Ask Patty interactive advice blog launched May 22, 2006.
"Knowing how to serve women customers is absolutely essential to the
success of today's tire dealer," stated Mary Aichlmayr. "Women
represent a powerful force in the automotive industry, and their
influence will only get stronger. Fully 65% of a typical tire dealer's
customer base is made up of women, yet most still report negative
experiences when shopping for tires. That has to change for tire
dealers to be successful in the long run."
"Mary Aichlmayr has an understanding of the needs of women when it
comes to a great buying experience in the automotive industry," says
Jody DeVere, President of Ask Patty. DeVere continues, "Her experience
with Tire Review will be invaluable to women consumers who come to Ask
Patty for answers about their vehicles and dealership interactions."
According to DeVere Ask Patty provides the safe environment for women
to get advice and information needed to feel empowered and confident
when they go to their local dealership for car service, repairs,
maintenance and to negotiate and purchase a new or used vehicle.
Peter Martin, CEO of AskPatty.com adds, "Adding Mary to our Automotive
Expert Panel is a great step for Ask Patty. It will allow us to expand
our knowledge base to cover even more information about tires and the
aftermarket world of the automotive industry."
About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions
about car buying, selling, repair and maintenance to a panel of expert
automotive women and is a safe online place to share and discuss their
car buying experiences. Women can submit posts directly to the Ask
Patty website by going to http://www.askpatty.com.
The Ask Patty advisory panel of automotive expert women is headed up by
Deborah Renshaw -- professional NASCAR driver, and is comprised of
women who hold various leadership positions in the automotive industry.
Women purchase over 50 percent of all vehicles sold in the United
States each year and influence 85 percent of the buying decisions,
spending over $80 billion. Yet, shopping for and buying a car can be a
challenge for women who are first time car buyers or for women who had
a bad experience in the past with a car salesman or dealership.
Properly armed with the right tools and training your dealerships can
increase its share of the largest and fastest growing demographic of
new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty
Certified Dealer program was designed specifically for car dealerships
to attract, sell, retain and keep loyal women consumers.
AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.