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LubePro's of Janesville Renews as Certified Female Friendly in Janesville, Wisconsin

Published Nov 18th 2013, 11:22am by Jody DeVere in Press Releases Articles

LubePro's of Janesville of Janesville, Wisconsin is proud to announce they have renewed their commitment to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America.  Team members at LubePro's of Janesville have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations, and are entering their second year with the program.

Visit the LubePro's of Janesville micro-site at:

To become Certified Female Friendly®, LubePro's of Janesville personnel completed an extensive training program on how to best serve women. LubePro's of Janesville   employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. LubePro's of Janesville   will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc."  AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. LubePro's of Janesville  ' commitment to women shows that management is serious about earning their business."

In conjunction with, LubePro's of Janesville has launched a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

About LubePro's of Janesville
Your vehicle is important. You count on it every day to get you from A to B. You expect it to keep up with the needs of you and your family. At LubePro's, we know how much you rely on your car or truck. That's why we put every bit of expertise into making sure it's there for you when you need it.

We start by helping you stay on a maintenance program that is going to keep your vehicle on the road longer. We also focus on giving you the advice that makes sense now and will prevent costly repairs in the future. For the last 30 plus years, people have trusted their cars to the pros at LubePro's. And for the next 30 plus years, we'd love to have you do the same.

About, Inc.

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

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