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Lorraine Schultz CEO and Founder of the Woman's Automotive Association International to Join the Advisory Panel of Ask Patty

Published Aug 10th 2006, 1:56pm by Jody DeVere in Pressroom Press Releases

Lorraine Schultz will join Ask Patty in the role of Ambassador at Large spreading the good word to women about Ask Patty and how to get expert advice regarding their vehicles.

Sarasota, FL (PRWEB) August 2, 2006 –- Ask announced today that Lorraine Schultz, Founder and CEO of the Women’s Automotive Association International based in Detroit, MI, will join the automotive advisory panel of industry-expert women as Ambassador at Large for their new woman’s portal, Ask Patty. The Ask Patty website at that launched June 8, 2006 provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

As Ambassador at Large for Ask Patty, Lorraine Schultz will serve in an advisory capacity for both consumer women and automotive industry professionals.

“I am pleased to be part of Ask Patty, because it is a safe community for women in a male dominated industry, “said Schultz.”I am pleased to join the Ask Patty team of expert automotive advisors and believe my experience and industry knowledge will help consumer women make educated decisions about their automotive needs and enable them to have a better experience with local car dealerships."

Lorraine Schultz began making history during a time in the automotive industry when there were probably 400 men to ever one woman employed. In 1999, the Automotive Hall of Fame awarded its Distinguished Service awards to women for the first time since 1945. Lorraine Schultz, a member of its Board of Directors and Founder of the Women's Automotive Association International, had a lot to do with that decision.

Lorraine began her career in the automotive industry when she acquired an interest in the Detroit Model Bureau, a company that supplied talent for the various auto shows. When the company dissolved, Lorraine became the Executive Director for the Auto Leather Guild of America where she worked for 19 years managing the marketing for three major tanners who supplied leather for the automotive industry. This tenure provided her with the opportunity for extensive traveling to auto shows all over the world including France, Switzerland, and Japan.

In 1995, following the dissolution of the Leather Guild, Lorraine introduced the Women's Automotive Association International ( to the automotive industry. She has received many leadership and humanitarian awards from organizations such as the American Lung Association, the National Association of Women Business Owners, and Women in Communications. She has served as a Board member and volunteer to many companies and organizations such as Society of Automotive Analyst, Women's Economic Club of Detroit, March of Dimes, Juvenile Diabetes Foundation, Michigan Opera Theatre, Salvation Army, Kendall School of Art and Design, and The Detroit Metropolitan Woman Magazine. Lorraine is presently the CEO and Founder of the Women’s Automotive Association International and a member of the Board of Directors for the Automotive Hall of Fame.

“We are very pleased to have Lorraine Schultz on our board,” states Jody DeVere, President of Ask Patty, Inc. DeVere continues, “Lorraine brings to Ask Patty an abundance of invaluable real life experiences teaching women the value of taking charge of the car buying experience.” DeVere continues, “Lorraine is also an icon for automotive women as she lights the path for many of us to reach for the top in the automotive field. Her dedication and hard work as a champion for female race car drivers is infectious. She is the driving force behind the WAAI Women in Motor Sports scholarship for the Lyn St James Foundation driver development program that will be presented on August 4, 2006 at the "Women in the Winner's Circle luncheon at Indianapolis International Speedway.”

About Ask Patty:

Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women. Ask Patty is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty automotive advice blog by going to The Ask Patty advisory panel of automotive expert women, headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Ask Patty, Inc. provides automotive retailers with an innovative marketing, advertising and training program aimed at enabling them to attract, sell, retain and increase loyalty with women consumers.

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