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Yokohama Tire Corporation Donates Bicycles to Local Boys & Girls Club

Posted by AskPatty - Automotive Advice for Women at Jan 27th, 2017 8:00am

Yokohama Tire Corporation Donates Bicycles to Local Boys & Girls Club  At a recent national sales meeting in Newport Beach, California, Yokohama Tires decided to surprise its attendees with new bikes. Each of the bikes were donated to Orange County Boys and Girls Club. There were 12 bikes total and each one was assembled by Yokohama executives, sales teams and corporate employees. The 20-inch Huffy bikes were part of a team-building exercise that capped the four-day event at the Fairmont Newport ...


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The Marketing to Women Conference: 74% of women feel misunderstood by the auto industry

Posted by AskPatty - Automotive Advice for Women at May 7th, 2015 3:43pm

Kelley Blue Book, A&E, Yokohama Tire, Motor Oil Matters & Turtle Wax Anchor M2W® Automotive Marketing to Women Panel To Show How Brands That Resonate With Women Win Market Share! ... Read More!


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Yokohama Tires Promises the Ultimate Drive

Posted by AskPatty - Automotive Advice for Women at Aug 1st, 2014 11:25am

What is a tire to a driver? Is it the trusty co-pilot? The fraction of a second between a fender and a bender? The buddy who won’t change the radio station on you?  In Yokohama’s new microsite, iamyokohama.com, the company takes a strong visual approach by putting all of the focus on the tire and celebrating the many things a tire is to a driver. Yokohama’s new campaign uses CGI to dramatize the experience ...


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Green Tires Reduce Rolling Resistance

Posted by AskPatty - Automotive Advice for Women at Mar 3rd, 2008 9:26pm

Car tires can play a role in improving our gas mileage – and regulators are starting to realize that. Tire makers are finding their industry being subjected to increasing regulations in reducing the rolling resistance of tires. One approach to achieve this is by reducing tire thread thickness to reduce rolling resistance. This regulatory approach will take some pressure off car manufacturers to shoulder ...


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