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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Patty Says: Jody DeVere Speaks on CBT News About Bringing #MeToo to the Auto Industry

Posted by AskPatty - Automotive Advice for Women at Jul 27th, 2018 8:00am

Patty Says: Jody DeVere Speaks on CBT News About Bringing #MeToo to the Auto Industry Improving the shopping experience for women is a hot topic here at AskPatty, as you may imagine, and businesses are busy finding many ways to enhance the experience of their women customers.  It's become such a trend industry wide that CBT News brought in AskPatty CEO Jody DeVere in order to get her take on what automotive businesses can do to better serve their women customers.  In an industry that has long been marked ...


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AskPatty.com Named as One of CARJOJO's 11 Best Car Sites for Women

Posted by AskPatty - Automotive Advice for Women at Feb 12th, 2018 8:00am

AskPatty.com Named as One of CARJOJO's 11 Best Car Sites for Women The team at CARJOJO went looking for car websites made by women for women, and of course AskPatty.com is one of the sites thy found.  Among all the blogs, auto experts, companies, non-profits, review sites, and women out there trying to empower, enlighten, and entertain other women in the auto world, a few websites stood out.  Among those standouts was AskPatty.com, and as a result, our site earned a spot on CARJOJO's 11 ...


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Women in Majority as Car Buyers, But Not as Dealership Employees - Ward's Dealer Business

Posted by AskPatty - Automotive Advice for Women at Sep 20th, 2016 9:00am

Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...


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Record Attendance Highlights 2nd Annual Women in Automotive Conference

Posted by AskPatty - Automotive Advice for Women at Aug 3rd, 2016 10:10am

Record Attendance Highlights 2nd Annual Women in Automotive Conference ... Read More!


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Interview with Kathy Gilbert a Woman Who Rocks Auto

Posted by AskPatty - Automotive Advice for Women at Jun 11th, 2016 7:33am

Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International, and is on the board of the upcoming Women and Automotive Conference, http://www.womeninautomotive.com/, in Orlando, Fl June 26th- 28th. She is very invested and involved with CDK’s women's initiatives and mentoring women leaders. ... Read More!


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Changing the Face of Automotive through Leadership - NCM

Posted by AskPatty - Automotive Advice for Women at Jun 11th, 2016 7:30am

Dealerships around the country struggle to find innovative ways to recruit and retain top female talent; meanwhile, women themselves face challenges balancing work and home and often have to establish their place in the traditional dealership. It’s a situation that many believe needs to change. ... Read More!


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Women in Automotive Seeks Top Speakers for 2016 Conference

Posted by AskPatty - Automotive Advice for Women at Jan 25th, 2016 9:31am

Women in Automotive Seeks Top Speakers for 2016 Conference Women in Automotive Seeks Top Speakers for 2016 Conference ... Read More!


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The All Boys Club, Not Just For Boys

Posted by AskPatty - Automotive Advice for Women at Jul 21st, 2015 8:33am

The All Boys Club, Not Just For Boys   ... Read More!


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