Reuter's Automotive Summit Jody DeVere Moderator LIVE Panel Recording Women in Automotive / Mentoring/ Career Development Featuring; Kimberley Gardiner, Vice President and CMO, Mitsubishi Motors North America Sandra Phillips Rogers, Chief Diversity Officer and Chief Legal Officer, Toyota Motor North America, Inc Keitha Blackburn, Manager, Experiential Marketing, Porsche Cars North America, Inc. Moderator: Jody DeVere, ...
Jody DeVere: Do you see your female customer the way she sees herself? Featured in AutoInc. November 17, 2020 Jody DeVere Sandwiched between a Toyota Tundra 4Runner and a Jeep Rubicon, my 2017 Jeep Renegade Desert Trail Hawk and I navigated slick rock and soft sands, on my brand-new BF Goodrich K02 AT tires, to ascend the plateaus of Moab, Utah during our recent week-long adventure with Charlene Boyer and the ...
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2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...
12/15/19 by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...
Improving the shopping experience for women is a hot topic here at AskPatty, as you may imagine, and businesses are busy finding many ways to enhance the experience of their women customers. It's become such a trend industry wide that CBT News brought in AskPatty CEO Jody DeVere in order to get her take on what automotive businesses can do to better serve their women customers. In an industry that has long been marked ...
The team at CARJOJO went looking for car websites made by women for women, and of course AskPatty.com is one of the sites thy found. Among all the blogs, auto experts, companies, non-profits, review sites, and women out there trying to empower, enlighten, and entertain other women in the auto world, a few websites stood out. Among those standouts was AskPatty.com, and as a result, our site earned a spot on CARJOJO's 11 ...
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Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...
Record Attendance Highlights 2nd Annual Women in Automotive Conference ... Read More!
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Kathy Gilbert was honored with a Spirit of Leadership Award during NADA from the Women’s Automotive Association International, and is on the board of the upcoming Women and Automotive Conference, http://www.womeninautomotive.com/, in Orlando, Fl June 26th- 28th. She is very invested and involved with CDK’s women's initiatives and mentoring women leaders. ... Read More!
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Dealerships around the country struggle to find innovative ways to recruit and retain top female talent; meanwhile, women themselves face challenges balancing work and home and often have to establish their place in the traditional dealership. It’s a situation that many believe needs to change. ... Read More!
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