For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...
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June – Advanced Online Thinking for Dealership Leaders: Mastering Social Media, speaker: Jared Hamilton, DrivingSales.com July – Win/Win Sales and Negotiation, speaker: Gil Weiss, Gil Weiss & Associates August – Hours per RO versus Hours Sold: Which Yields the Greatest Profit?, speaker: Robert Atwood, NADA Academy Instructor September – Understanding Frozen Capital Through Your DMS Summary, ...