The team at CARJOJO went looking for car websites made by women for women, and of course AskPatty.com is one of the sites thy found. Among all the blogs, auto experts, companies, non-profits, review sites, and women out there trying to empower, enlighten, and entertain other women in the auto world, a few websites stood out. Among those standouts was AskPatty.com, and as a result, our site earned a spot on CARJOJO's 11 ...
Women influence 85% of overall buying decisions in North American households, “effectively becoming the family’s chief purchasing officer,” says Jody DeVere, CEO of AskPatty.com. Women purchase 65% of new vehicles and the same percentage of service work done at dealerships. Yet many women aren’t particularly comfortable as consumers at dealerships. Jennifer Libin is trying to change that. So is Lisa ...
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Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of “Ask Patty,” an automotive expert who lives and breathes the automotive space every day. ... Read More!
To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...