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Getting Personal: Car Buying 101 from Those In The Know

Posted by AskPatty - Automotive Advice for Women at Feb 7th, 2014 11:35am

Kristen Hall-Geisler and Jody Devere know a thing or two about cars. Well-known, respected members of the car writing community, both offer education and advice to consumers as well as assistance to repair centers directly. With this in mind, the two ladies recently joined forces to share their opinions in interviews presented in partnership with “Compare The Market,” a UK-based comparison website helping consumers to make ...


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DeVere: Marketing Your Automotive Business to Women in 2014

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 1:35am

When looking at your current marketing, ask yourself this very important question:  “What can I do for my potential customers (male and female) right now, that my competition can't (or doesn't)?” Read more: ... Read More!


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Auto Shows Catering More To Women, Who Buy More New Cars Video

Posted by AskPatty - Automotive Advice for Women at Jan 21st, 2014 1:02pm

Auto Shows Catering More To Women, Who Buy More New Cars Video ... Read More!


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Automotive Industry Veteran Cherie Watters Joins AskPatty as President of Sales and Marketing

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:36am

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get automotive advice and to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male ...


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5 Tips for Buying That First Car for College

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:30am

Heading off to college is an exciting experience for any student! If you’re thinking about purchasing a new car for your teenager (or helping him or her purchase one) to get to, from and around campus, consider the following financial tips: 1. Know your budget and who is paying. A college student is likely to be on a pretty tight budget, so it’s important to decide before you start shopping how much your child can ...


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Stop Spinning the Wheels of Customer Service—Start Wowing Women!

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:27am

How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm going to be honest. I really don't like them. The term “customer service” reduces the customer to a task list, and “customer satisfaction” doesn't go far enough. I don't want customers to be merely “satisfied,” and in the auto industry, you ...


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2013 Chicago Auto Show Provides Automakers with Powerful Platform to Convey News: #CAS13 Hashtag Trends on Twitter

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2013 1:45am

This year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry.   ... Read More!


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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Put the brakes on costly car maintenance - Daily Herald

Posted by AskPatty - Automotive Advice for Women at Jun 6th, 2011 7:24pm

How much have you spent on car maintenance in the last year?  The average household is in for about $700 a year after all is said and done, according to Consumer Reports. ... Read More!


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Marketing to Women Conference - Today's Chicago Woman

Posted by AskPatty - Automotive Advice for Women at May 23rd, 2011 2:03pm

Marketing to Women (M2W), the two-day conference on the purchasing power of women, came to Chicago April 13 and 14. ... Read More!


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