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Auto Shows Catering More To Women, Who Buy More New Cars Video

Posted by AskPatty - Automotive Advice for Women at Jan 21st, 2014 1:02pm

Auto Shows Catering More To Women, Who Buy More New Cars Video ... Read More!


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Automotive Industry Veteran Cherie Watters Joins AskPatty as President of Sales and Marketing

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:36am

AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get automotive advice and to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male ...


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5 Tips for Buying That First Car for College

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:30am

Heading off to college is an exciting experience for any student! If you’re thinking about purchasing a new car for your teenager (or helping him or her purchase one) to get to, from and around campus, consider the following financial tips: 1. Know your budget and who is paying. A college student is likely to be on a pretty tight budget, so it’s important to decide before you start shopping how much your child can ...


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Stop Spinning the Wheels of Customer Service—Start Wowing Women!

Posted by AskPatty - Automotive Advice for Women at Oct 30th, 2013 1:27am

How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm going to be honest. I really don't like them. The term “customer service” reduces the customer to a task list, and “customer satisfaction” doesn't go far enough. I don't want customers to be merely “satisfied,” and in the auto industry, you ...


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2013 Chicago Auto Show Provides Automakers with Powerful Platform to Convey News: #CAS13 Hashtag Trends on Twitter

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2013 1:45am

This year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry.   ... Read More!


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Q&A: Jody DeVere, CEO of AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Dec 5th, 2012 11:57am

Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers.   ... Read More!


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Put the brakes on costly car maintenance - Daily Herald

Posted by AskPatty - Automotive Advice for Women at Jun 6th, 2011 7:24pm

How much have you spent on car maintenance in the last year?  The average household is in for about $700 a year after all is said and done, according to Consumer Reports. ... Read More!


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Marketing to Women Conference - Today's Chicago Woman

Posted by AskPatty - Automotive Advice for Women at May 23rd, 2011 2:03pm

Marketing to Women (M2W), the two-day conference on the purchasing power of women, came to Chicago April 13 and 14. ... Read More!


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Jody DeVere on marketing to women in the male-dominated auto industry

Posted by AskPatty - Automotive Advice for Women at May 5th, 2011 8:36pm

When it comes to women buying cars, auto service and tires, “it’s a love-hate relationship,” says Jody DeVere, CEO of AskPatty.com ... Read More!


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Jody DeVere CEO of AskPatty.com honored with 2011 Women in Remarketing Excellence Award

Posted by AskPatty - Automotive Advice for Women at May 4th, 2011 8:40pm

Jody DeVere has been honored by Auto Remarketing magazine readers with a 2011 Women in Remarketing Excellence Award.  ... Read More!    


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