Auto Shows Catering More To Women, Who Buy More New Cars Video ... Read More!
AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get automotive advice and to connect with Certified Female Friendly® automotive retailers, today announced that Cherie Watters would be stepping into the role of President of Sales and Marketing for the company. A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male ...
Heading off to college is an exciting experience for any student! If you’re thinking about purchasing a new car for your teenager (or helping him or her purchase one) to get to, from and around campus, consider the following financial tips: 1. Know your budget and who is paying. A college student is likely to be on a pretty tight budget, so it’s important to decide before you start shopping how much your child can ...
How great is your customer service? How is your customer satisfaction? These are fairly common questions when it comes to marketing folks, and I'm going to be honest. I really don't like them. The term “customer service” reduces the customer to a task list, and “customer satisfaction” doesn't go far enough. I don't want customers to be merely “satisfied,” and in the auto industry, you ...
This year, the show amplified its Social Media Preview - also dubbed #SMP13 - and added a robust lineup of events including the WOMMA Digital Influencer Awards, Technori Pitch and roundtable discussions with Autoweek, Cars.com, Edmunds and Marketing2Women & Ask Patty. Recognized as one of the more digitally-savvy auto shows, the Chicago Auto Show strives to be a leading indicator of trends for the industry. ... Read More!
Jody DeVere is the CEO of AskPatty.com, a website, blog and market-to-women agency that provides automotive information to women consumers, as well as training and ongoing support to car dealerships, service shops and automotive accessory retailers and installers. ... Read More!
How much have you spent on car maintenance in the last year? The average household is in for about $700 a year after all is said and done, according to Consumer Reports. ... Read More!
Marketing to Women (M2W), the two-day conference on the purchasing power of women, came to Chicago April 13 and 14. ... Read More!
When it comes to women buying cars, auto service and tires, “it’s a love-hate relationship,” says Jody DeVere, CEO of AskPatty.com ... Read More!
Jody DeVere has been honored by Auto Remarketing magazine readers with a 2011 Women in Remarketing Excellence Award. ... Read More!