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Nexen Tire America has partnered with AskPatty.com to provide a year-long series of jointly produced educational content. The goal of the partnership is to “educate women and families on car and tire care and also tire purchasing” through social media initiatives, according to AskPatty.com. The initiatives include a pair of Twitter parties. Through the partnership, Nexen expects to build its brand through educational ...
AskPatty.com, Inc., a company that provides expert automotive advice, has partnered with industry leader Nexen Tire America to bring a year-long series of jointly produced educational and fun content, including social media initiatives and a pair of Twitter parties, to educate women and families on car and tire care, and also tire purchasing. ... Read More!
The automotive gender balance tipped in 2012, the first year during which at least 51 percent of American drivers were female. This is according to a recent Frost & Sullivan study that shows women are dominating the automotive marketplace, becoming a more influential consumer segment than men. Women control the automotive marketplace. According to Ketchum research on marketing to women, ladies control $3.3 trillion in ...
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