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EngageMoms - The Auto Industry's Missed Opportunity: Female Consumer

Posted by AskPatty - Automotive Advice for Women at Nov 11th, 2014 2:07pm

Three in four moms consider themselves the sole decision-maker when it comes to new car purchases. Yet, 91% of women feel misunderstood by car manufacturers. I wondered why, so I reached out to Jody Devere of “Ask Patty,” an automotive expert who lives and breathes the automotive space every day. ... Read More!


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MotorCar Marketing PODCAST Effectively Marketing and Selling Cars To Women With Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Oct 6th, 2014 11:26am

MM Podcast Episode 019: Effectively Marketing And Selling Cars To Women With Jody DeVere In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. Podcast: Play in new window | Download | Embed The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and ...


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When to Pull Over: A Cheat Sheet for On-the-Go Car Trouble

Posted by AskPatty - Automotive Advice for Women at Sep 4th, 2014 7:44pm

Brandy Schaffels Featured Story on CitiBank Women & Co -- When to Pull Over: A Cheat Sheet for On-the-Go Car Trouble   ... Read More!


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Women Are Not a Moving Target - Auto Dealer Monthly Magazine

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:27pm

If there’s one thing I’ve learned as CEO of AskPatty.com, it’s that marketing to women is a deceptive idea. Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day. Well, let me tell you a little secret: Marketing to women isn’t exactly the riddle of the Sphinx. ...


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AskPatty Highlights Jean Jennings and Denise McCluggage for Women's History Month

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2014 8:00am

In the video below, Jean Jennings (one of the most respected women among automotive journalists) gives a video homage to Denise McCluggage (another one of the most respected women in automotive journalism, and in the racing world too). It seems a valuable and entertaining segment to share during Women’s History Month.     Who is Jean Jennings? Jean is the president and editor-in-chief of Automobile Magazine, where ...


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AskPatty Honors International Women's Day

Posted by AskPatty - Automotive Advice for Women at Mar 7th, 2014 5:45pm

International Women's Day is a global day celebrating the economic, political and social achievements of women past, present and future. The theme this year is "Inspiring Change." The theme encourages advocacy for women's advancement everywhere in every way. It calls for challenging the status quo for women's equality and vigilance inspiring positive change. In modern times, International Women's Day has been honored each year on ...


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#Canada The Globe and Mall: What women want when they buy a car

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2014 12:48pm

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...


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Women Find their Voice at a Credit Union

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2014 11:36am

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," DeVere, said in a release about the credit union partnership. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Great Lakes Credit Union's commitment to ...


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Getting Personal: Car Buying 101 from Those In The Know

Posted by AskPatty - Automotive Advice for Women at Feb 7th, 2014 11:35am

Kristen Hall-Geisler and Jody Devere know a thing or two about cars. Well-known, respected members of the car writing community, both offer education and advice to consumers as well as assistance to repair centers directly. With this in mind, the two ladies recently joined forces to share their opinions in interviews presented in partnership with “Compare The Market,” a UK-based comparison website helping consumers to make ...


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DeVere: Marketing Your Automotive Business to Women in 2014

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 1:35am

When looking at your current marketing, ask yourself this very important question:  “What can I do for my potential customers (male and female) right now, that my competition can't (or doesn't)?” Read more: ... Read More!


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