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Growing The 85 Percent Niche -- Women and Women of Color

Posted by AskPatty - Automotive Advice for Women at Mar 18th, 2008 3:32pm

"What," you may ask, "is the 85% Niche?" And, "What does it have to do with the automotive market?" Well, the answer to that is twofold: The 85% Niche stands for the power that women represent as consumers in the automotive industry. Yes, women influence the purchase decision of up to 85% of all new car and truck sales in this country and buy over 44% of all new vehicles! That's ...


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Goodyear's Diversity Program

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:31pm

During the Speedweeks, Goodyear introduced its new Racing and Diversity program in conjunction with NASCAR. “Goodyear is proud to offer deserving high school students a unique opportunity to experience first-hand the wide variety of career opportunities available through the sport of NASCAR,” said Kris Kienzl, NASCAR Marketing Manager at Goodyear. “Thanks to our longstanding, uninterrupted ...


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Marketing to Women Article Hits the Nail on the Head: Auto Dealers Just Don't Get It

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:30pm

We’ve all been there, us gals. We walk into a dealership and start looking around at the cars or trucks and we get approached by the salesperson. Let the pandering begin! I remember when I first started taking my Acura RSX in for service. My husband was with me and they spoke directly to him. Because why would I won that car? It has a manual transmission after all. I stopped taking my husband with me. I also ...


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Cars and Curses

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:29pm

My BFF recently purchased a beautiful new 2008 Honda Pilot. She made her purchase with a lot of thought, carefully researching more than a dozen cars in her price range and segment. This was the car she ultimately fell in love with, and brought home to show off to her friends amid much Ooohing and Aaahing, as we all admired its fancy new features and that wonderful new-car smell - and wonderfully absent of any stains or ...


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Toyota A-Bat and GMC Denali XT: Concept Twins Separated at Birth

Posted by AskPatty - Automotive Advice for Women at Mar 12th, 2008 9:39pm

Auto show season always reveals an abundance of concept cars meant to provide insight into technologies or designs the manufacturers intend to put into production somewhere down the road. These cars are sometimes fanciful creations that seem so far-fetched it appears they might never see the light of day. Usually, however, underneath the science-fiction trim, exists real technology waiting to be developed for practical ...


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Go to a NASCAR race, meet your soulmate

Posted by AskPatty - Automotive Advice for Women at Mar 11th, 2008 9:40pm

Is NASCAR the new singles meeting place? Having worked in NASCAR for many years as a beat reporter, I am apt to say no -- it’s more like a playground for singles to hook-up, girls to trade booty for hot passes to get into the garage, and a place for unhappily married men to have a reprieve from life at home in the arms of equally shady chicks. However, my opinion aside, if you’re looking for love at ...


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Discussing Ford's Blueprint for Sustainability

Posted by AskPatty - Automotive Advice for Women at Mar 10th, 2008 9:39pm

Ford used the Detroit Auto Show to debut its plan for energy security by releasing information about its new EcoBoost engine technology, which begins with a direct-gasoline-injected, turbocharged V-6 engine to reduce weight and increase fuel efficiency. I was extremely fortunate to be invited to represent AskPatty at a dinner with Ford Executive Chairman Bill Ford and other select journalists to discuss Ford's ...


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Theriault ready to claim place in racing world

Posted by AskPatty - Automotive Advice for Women at Mar 10th, 2008 9:36pm

Michelle Theriault grew up with her and her father, David, watching family friends race Quarter Midgets at local race tracks in Connecticut. When Michelle was five, she saw a race car for sale and asked to sit in it. The moment she hoped in, the race car driver from within emerged. She turned to her Dad and said, "I want this." Theriault competed in Quarter Midge, and earned 200 wins. She is the five ...


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Google Automotive Thought Leader Bonita Stewart and Her Predictions for 2008

Posted by AskPatty - Automotive Advice for Women at Mar 10th, 2008 9:35pm

Meet Bonita Stewart who is the director of the automotive vertical at Google. Stewart is responsible for leading a national team that develops and manages Google's relationships with automotive marketers. Stewart is part of the vertical markets group at Google which are senior industry specialists who help marketers in specific industries address their unique objectives and challenges. Recently she was interviewed ...


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Pontiac Empowers United Spinal Association with Motorability Car Culture Island in Second Life

Posted by AskPatty - Automotive Advice for Women at Mar 8th, 2008 12:33am

Pontiac's Motorati Island is getting a second life by making a very generous donation of the very successful seven-region car culture island in Second Life to United Spinal Association. The newly named Motorabilty Island aims to continue catering to the car culture community in Second Life with a twist, by providing an opportunity to empower the 10,000 United Spinal Association members to join Second Life and ...


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