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AskPatty is Fired up About Marketing to Women

Posted by AskPatty - Automotive Advice for Women at Jul 2nd, 2008 2:35pm

Here at AskPatty, we're well aware of the purchasing power we women hold in our purses. With women controlling over 85% of all consumer purchasing across every brand category, understanding why women buy is vital to a brand's success. We know that women spend more than five trillion dollars annually, that our input is integral to the purchase of 65% of all cars, 92% of vacations, and 61% of all electronics ...


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BlogHer Announces Blockbuster Premium-Level Sponsors, With General Motors as Platinum Sponsor, for Its Fourth Annual Conference

Posted by AskPatty - Automotive Advice for Women at Jul 2nd, 2008 1:57pm

July 02, 2008 08:01 AM Eastern Daylight Time BlogHer Announces Blockbuster Premium-Level Sponsors, With General Motors as Platinum Sponsor, for Its Fourth Annual Conference General Motors Leads Sponsor List of Top Global Brands Including Michelin, Macy's and Johnson & Johnson and Others   PALO ALTO, Calif.--(BUSINESS WIRE)--BlogHer, Inc. ...


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Women Car Buyers - Declare Your Independence

Posted by AskPatty - Automotive Advice for Women at Jun 30th, 2008 2:15pm

Women Car Buyers - Declare Your Independence Women spend $300 billion annually on used car sales, maintenance, repairs and service. 51% of women over 18 are single and are shopping for a car with out a man in tow. Long gone are the days when the only decision women were expected to make about a new car was which color to choose. Women are now the fastest growing segment of new car buyers and, thanks to the Internet, are ...


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Gas Saving Tips for Summer Driving

Posted by AskPatty - Automotive Advice for Women at Jun 26th, 2008 7:00pm

Motorists traveling on summer road trips can't do much about the high gas prices, but they can pay less at the pump by making sure their vehicles get maximum fuel economy. According to the Car Care Council, fuel economy is directly related to vehicle care and driver behavior and both can have a significant impact on how much motorists pay at the pump. Dirty air filters can also waste gas and cause the engine to ...


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Great Customer Service Means More Sales

Posted by AskPatty - Automotive Advice for Women at Jun 23rd, 2008 6:55pm

I’ve so far purchased two cars in my lifetime – my 2005 Acura RSX as my daily driver, and my husband’s 2007 Mazda3s. The two buying experiences were vastly different. My Acura was purchased at the dealership that could get the right price and color for me at the time. I wasn’t picky at the time about customer service – I wanted that electric blue color, and only this one particular ...


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AskPatty case study in on 'The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them'

Posted by AskPatty - Automotive Advice for Women at Jun 18th, 2008 5:57pm

June 18, 2008How will Barack Obama ensure he wins the coveted women's vote this election? How can activists, politicians, and cause organizations effectively tap the female market to help stop global warming, end the war in Iraq, raise money for the PTA or fight childhood obesity?In the new book "The She Spot: Why Women Are the Market for Changing the World -- And How to Reach Them," Lisa Witter and Lisa Chen show politicians, ...


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Meet Andrea Hans - AskPatty.com Women in Motorsports Interview

Posted by AskPatty - Automotive Advice for Women at Jun 17th, 2008 6:54pm

Andrea Hans, Team Full Throttle’s NASCAR Driver Development racer, is trying to get the most she can out of her first season in a Legends car. At a race in Indiana a few weeks ago, she was fast as she’s been all season before a broken rear end sidelined her following practice. “It’s a setback,” Hans said. “We were encouraged because in practice I was keeping up with the faster cars ...


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Man Goes for Joyride in a Tux

Posted by AskPatty - Automotive Advice for Women at Jun 17th, 2008 6:52pm

When you think of the perils of drunk driving, you’re usually thinking of someone driving a car or truck, aren’t you? So did I, until I saw that a man got a ticket for driving drunk on a lawnmower. Yes, that’s right. A lawnmower. A New York man decided to take his lawnmower out for a spin. At 1 a.m. The police got reports of a drunk person and responded to find a tuxedo-clad man on a mower. They ...


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Women Car Buyers - Declare Their Independence

Posted by AskPatty - Automotive Advice for Women at Jun 16th, 2008 1:55pm

(PRWEB) June 16, 2008 -- Women car shoppers spend $300 billion annually on purchasing new and used cars, trucks, car maintenance, repairs and service. 51 % of women over 18 are single and may in the car buying market now.     Women Car Buyers - Declare Their Independence Long gone are the days when the only decision women were expected to make about a new car was which ...


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Megan Reitenour moving up in racing ranks

Posted by AskPatty - Automotive Advice for Women at Jun 13th, 2008 6:49pm

Megan Reitenour is a sixteen-year-old, third generation racer. Racing first grabbed her interest at the age of two when she used to “race” in her pink Barbie Corvette. Her Dad placed pillows behind and underneath Megan, so she could reach the pedals of the car. At age four, she advanced to a Quad Runner, and eventually to a Quarter Midget at age five. She stayed in the Quarter Midget Series for seven ...


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