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What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!

Posted by AskPatty - Automotive Advice for Women at Sep 18th, 2018 8:00am

What Can Auto Businesses Do to Communicate More Effectively with Women?  Step One: Get Certified! For auto business owners, the idea of communicating more effectively with women shouldn’t be a controversial one at all. In the United States alone there are half a million women who are actively seeking to buy a new car at any given time. Women have a heavy influence on all automotive purchases (85% of them), from the showroom to the service lane, and yet 74% of women – three quarters of us – feel misunderstood by ...


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Lynn Kehoe on Lessons Learned On and Off the Racetrack

Posted by AskPatty - Automotive Advice for Women at Sep 7th, 2018 7:00am

Lynn Kehoe on Lessons Learned On and Off the Racetrack by Jennifer Eremeeva An impulse bid at a charity auction first led Lynn Kehoe to racecar driving, but after one day behind the wheel, she knew she had found a sport and a lifestyle she could embrace with passion. “It was an unbelievable experience,” she says of her first time behind the wheel of a BMW E 30, “it took me right out of my comfort zone and left me with an incredible feeling of having risen to a challenge ...


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Patty Says: Jody DeVere Speaks on CBT News About Bringing #MeToo to the Auto Industry

Posted by AskPatty - Automotive Advice for Women at Jul 27th, 2018 8:00am

Patty Says: Jody DeVere Speaks on CBT News About Bringing #MeToo to the Auto Industry Improving the shopping experience for women is a hot topic here at AskPatty, as you may imagine, and businesses are busy finding many ways to enhance the experience of their women customers.  It's become such a trend industry wide that CBT News brought in AskPatty CEO Jody DeVere in order to get her take on what automotive businesses can do to better serve their women customers.  In an industry that has long been marked ...


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AskPatty.com Named as One of CARJOJO's 11 Best Car Sites for Women

Posted by AskPatty - Automotive Advice for Women at Feb 12th, 2018 8:00am

AskPatty.com Named as One of CARJOJO's 11 Best Car Sites for Women The team at CARJOJO went looking for car websites made by women for women, and of course AskPatty.com is one of the sites thy found.  Among all the blogs, auto experts, companies, non-profits, review sites, and women out there trying to empower, enlighten, and entertain other women in the auto world, a few websites stood out.  Among those standouts was AskPatty.com, and as a result, our site earned a spot on CARJOJO's 11 ...


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2019 Ford Ranger - Will it Win with Women?

Posted by AskPatty - Automotive Advice for Women at Feb 5th, 2018 1:00pm

2019 Ford Ranger - Will it Win with Women?     Ford recently revealed the all-new 2019 Ford Ranger for North America during the Detroit Auto Show, bringing midsize truck fans a new choice from America’s truck sales leader – one that’s engineered Built Ford Tough and packed with driver-assist technologies to make driving easier whether on- or off-road. It is well known 45% of all light trucks and SUVs are purchased by women. I am very ...


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Ladies Offroad Network Baja 1000 Experience

Posted by AskPatty - Automotive Advice for Women at Dec 2nd, 2017 5:00am

Ladies Offroad Network Baja 1000 Experience By Charlene Bower I knew it was going to be a lot of work. I mean a LOT of work for 13 days straight. It was imperative that I did my research and chose the right Ladies Offroad Challenge participant to join me. I can’t be more proud of Megan Stevenson and my work where we were able to produce 25 wild stories exposing all of BFGoodrich Tires efforts at the iconic 50th Anniversary of the SCORE Baja 1000. We had our own race, ...


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The Rebelle Rally Kicks Off October 12

Posted by AskPatty - Automotive Advice for Women at Oct 10th, 2017 5:00am

The Rebelle Rally Kicks Off October 12 It's time once again to kick off the first ever women's off-road navigation road rally in the US - it's the Rebelle Rally, and AskPatty is there! Combining the love of driving with the challenges of navigation out in the open landscape, the Rebelle Rally is a 7-day test of driving and navigational skill.  This is a race not of speed, but a demanding and unique challenge based on headings, hidden checkpoints, and ...


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Hey, salesman: Don’t “baby” me! Consumer Digest Issue January 2017

Posted by AskPatty - Automotive Advice for Women at Jan 17th, 2017 6:00am

As the CEO of a company that champions the equitable treatment of women in the automobile-shopping realm, Jody DeVere’s work includes training automobile salespeople in regard to what’s inappropriate when a woman shops for a vehicle—new or used—at their dealership. The head of AskPatty.com has addressed members of National Automobile Dealers Association and Auto Shows of North America, among others. ...


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3 Facts About the Female Car Buyer - The Branch Creative

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 10:00am

Automakers serious about long-term success need to adapt their marketing and customer experience strategies to the values and preferences of female consumers. Are car companies missing an opportunity among female consumers? Recent data suggests they are: according to separate studies by the University of Michigan Transportation Research Institute and the National Automobile Dealers Association, while female drivers now outnumber their ...


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Who Really Makes The Repair Decision? Motor Age Magazine with Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Jan 16th, 2017 9:00am

Who Really Makes The Repair Decision? Motor Age Magazine with Jody DeVere  


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